Mortgage comparison platforms:Which brands are most popular in search?
In August 2026, MoneySuperMarket was the most searched among mortgage comparison platforms worldwide, with an estimated 550K branded searches and 73.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
MoneySuperMarket73.4%
NerdWallet14.7%
Lendi9.9%
Canstar2%
Finder<0.01%
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Share of SearchLeaderboard
Compare the platforms people compare home loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MoneySuperMarket, NerdWallet, Lendi. The figures are in the table below the chart.
View monthly share of search table
| Month | MoneySuperMarket | NerdWallet | Lendi | Canstar | Finder |
|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 21.9% | 3.6% | 1.6% | <0.01% |
| Nov 2025 | 68.8% | 25.2% | 4.1% | 1.8% | <0.01% |
| Dec 2025 | 64.6% | 28.9% | 4.8% | 1.7% | <0.01% |
| Jan 2026 | 72.3% | 21.7% | 4.4% | 1.6% | <0.01% |
| Feb 2026 | 75.3% | 18.5% | 4.5% | 1.7% | <0.01% |
| Mar 2026 | 69.1% | 25.2% | 4.2% | 1.5% | <0.01% |
| Apr 2026 | 71.7% | 21.5% | 5.3% | 1.6% | <0.01% |
| May 2026 | 73.7% | 18.1% | 6.6% | 1.6% | <0.01% |
| Jun 2026 | 77.2% | 15.4% | 5.7% | 1.7% | <0.01% |
| Jul 2026 | 74.8% | 15% | 8.2% | 2% | <0.01% |
| Aug 2026 | 73.4% | 14.7% | 9.9% | 2% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 550K | 0% | -1.3 points | |
| 2, held 2nd | 14.7% | 110K | 0% | -0.3 points | |
| 3, held 3rd | 9.9% | 74K | +22.3% | +1.7 points | |
| 4, held 4th | 2% | 14.8K | 0% | 0 points | |
| 5, held 5th | <0.01% | 20 | -33.3% | 0 points |
73.4%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.3 points.
14.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Lendi9.9%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Canstar2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Finder<0.01%
Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among mortgage comparison platforms worldwide?
5 brands
In August 2026, MoneySuperMarket was the most searched among mortgage comparison platforms worldwide, with an estimated 550K branded searches and 73.4% estimated Share of Search within this set. NerdWallet is in 2nd place, 58.8 percentage points behind at 14.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| MoneySuperMarket | 72.9% → 73.4% | 77.2%Jun 2026 | 64.6%Dec 2025 | 1st |
| NerdWallet | 21.9% → 14.7% | 28.9%Dec 2025 | 14.7%Aug 2026 | 2nd |
| Lendi | 3.6% → 9.9% | 9.9%Aug 2026 | 3.6%Oct 2025 | 3rd |
| Canstar | 1.6% → 2% | 2%Jul 2026 | 1.5%Mar 2026 | 4th |
| Finder | <0.01% | <0.01%Feb 2026 | <0.01%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among mortgage comparison platforms worldwide increased from 72.9% to 73.4%.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide decreased from 21.9% to 14.7%.
- Across the 11 months ending August 2026, Lendi’s estimated Share of Search among mortgage comparison platforms worldwide increased from 3.6% to 9.9%.
- Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among mortgage comparison platforms worldwide peaked at 77.2% in June 2026 and was lowest at 64.6% in December 2025.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide peaked at 28.9% in December 2025 and was lowest at 14.7% in August 2026.
- Across the 11 months ending August 2026, Canstar and Finder held steady: their estimated Share of Search among mortgage comparison platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for mortgage comparison platforms worldwide in August 2026?
4 changes
In August 2026, Lendi gained estimated Share of Search among mortgage comparison platforms worldwide, from 8.2% to 9.9%.
In August 2026, MoneySuperMarket lost estimated Share of Search among mortgage comparison platforms worldwide, from 74.8% to 73.4%.
NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide has lost ground for 3 months in a row, from 18.1% to 14.7% in August 2026.
Estimated monthly branded searches for Canstar worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
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