Lendi vs MoneySuperMarket:Which is searched more?
In August 2026, MoneySuperMarket had more branded searches than Lendi among mortgage comparison platforms worldwide. MoneySuperMarket was estimated to have 550K branded searches compared to Lendi’s 74K, and held a 73.4% Share of Search versus Lendi’s 9.9%. These are worldwide searches for English-language branded terms.
Follow Lendi vs MoneySuperMarket and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lendi or MoneySuperMarket?
Compare the platforms people compare home loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MoneySuperMarket, Lendi. The figures are in the table below the chart.
View monthly share of search table
| Month | MoneySuperMarket | Lendi |
|---|---|---|
| Oct 2025 | 72.9% | 3.6% |
| Nov 2025 | 68.8% | 4.1% |
| Dec 2025 | 64.6% | 4.8% |
| Jan 2026 | 72.3% | 4.4% |
| Feb 2026 | 75.3% | 4.5% |
| Mar 2026 | 69.1% | 4.2% |
| Apr 2026 | 71.7% | 5.3% |
| May 2026 | 73.7% | 6.6% |
| Jun 2026 | 77.2% | 5.7% |
| Jul 2026 | 74.8% | 8.2% |
| Aug 2026 | 73.4% | 9.9% |
| Sep 2026 | — | — |
How has the Lendi and MoneySuperMarket comparison changed over the last 12 months?
3 findings
- MoneySuperMarket was ahead of Lendi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lendi’s estimated Share of Search among mortgage comparison platforms worldwide moved from 3.6% to 9.9%, and its estimated monthly branded searches moved from 27.1K to 74K.
- Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among mortgage comparison platforms worldwide moved from 72.9% to 73.4%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for mortgage comparison platforms worldwide in August 2026?
2 changes

In August 2026, Lendi gained estimated Share of Search among mortgage comparison platforms worldwide, from 8.2% to 9.9%.

In August 2026, MoneySuperMarket lost estimated Share of Search among mortgage comparison platforms worldwide, from 74.8% to 73.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Lendi’s and MoneySuperMarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lendi
1 branded search term
- lendi
MoneySuperMarket
1 branded search term
- moneysupermarket

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.