How popular isFinder in search?
In August 2026, there were an estimated 20 branded searches for Finder worldwide which held steady over the last 11 months. Finder holds <0.01% estimated Share of Search among mortgage comparison platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MoneySuperMarket73.4%
NerdWallet14.7%
Lendi9.9%
Canstar2%
Finder<0.01%
Follow Finder and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which mortgage comparison platforms compete with Finder?
Share of Search by month for MoneySuperMarket, NerdWallet, Lendi, Finder. The figures are in the table below the chart.
View monthly share of search table
| Month | MoneySuperMarket | NerdWallet | Lendi | Canstar | Finder |
|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 21.9% | 3.6% | 1.6% | <0.01% |
| Nov 2025 | 68.8% | 25.2% | 4.1% | 1.8% | <0.01% |
| Dec 2025 | 64.6% | 28.9% | 4.8% | 1.7% | <0.01% |
| Jan 2026 | 72.3% | 21.7% | 4.4% | 1.6% | <0.01% |
| Feb 2026 | 75.3% | 18.5% | 4.5% | 1.7% | <0.01% |
| Mar 2026 | 69.1% | 25.2% | 4.2% | 1.5% | <0.01% |
| Apr 2026 | 71.7% | 21.5% | 5.3% | 1.6% | <0.01% |
| May 2026 | 73.7% | 18.1% | 6.6% | 1.6% | <0.01% |
| Jun 2026 | 77.2% | 15.4% | 5.7% | 1.7% | <0.01% |
| Jul 2026 | 74.8% | 15% | 8.2% | 2% | <0.01% |
| Aug 2026 | 73.4% | 14.7% | 9.9% | 2% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.4% | 550K | 0% | -1.3 points | |
| 2, held 2nd | 14.7% | 110K | 0% | -0.3 points | |
| 3, held 3rd | 9.9% | 74K | +22.3% | +1.7 points | |
| 4, held 4th | 2% | 14.8K | 0% | 0 points | |
| 5, held 5th | <0.01% | 20 | -33.3% | 0 points |
73.4%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.3 points.
14.7%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Lendi9.9%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
Canstar2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Finder<0.01%
Held 5th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare search popularity between Finder and its closest rivals
How has branded search demand for Finder changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Finder worldwide held steady at 20.
- Across the 11 months ending August 2026, Finder’s estimated Share of Search among mortgage comparison platforms worldwide held steady at <0.01%.
How did search popularity change for mortgage comparison platforms worldwide in August 2026?
4 changes
In August 2026, Lendi gained estimated Share of Search among mortgage comparison platforms worldwide, from 8.2% to 9.9%.
In August 2026, MoneySuperMarket lost estimated Share of Search among mortgage comparison platforms worldwide, from 74.8% to 73.4%.
NerdWallet’s estimated Share of Search among mortgage comparison platforms worldwide has lost ground for 3 months in a row, from 18.1% to 14.7% in August 2026.
Estimated monthly branded searches for Canstar worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.
How is Finder measured?
Brandwave collects information about searches that people make online using Finder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- finder comparison
Do you work for Finder? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Finder your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.