How popular isNerdWallet in search?
In August 2026, there were an estimated 110K branded searches for NerdWallet worldwide which is down 33.3% over the last 11 months. NerdWallet holds 3.8% estimated Share of Search among insurance comparison sites worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Compare the Market51.6%
GoCompare23.2%
MoneySuperMarket18.9%
NerdWallet3.8%
Confused.com2.5%
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Where does NerdWallet compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insurance comparison sites | 4th of 5 | 3.8% | Shown below |
| Mortgage comparison platforms | 2nd of 5 | 14.7% | Show ranking |
Which insurance comparison sites compete with NerdWallet?
Share of Search by month for Compare the Market, GoCompare, MoneySuperMarket, NerdWallet, Confused.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Compare the Market | GoCompare | MoneySuperMarket | NerdWallet | Confused.com |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.4% | 20.8% | 6.2% | 1.5% |
| Nov 2025 | 50.3% | 22.7% | 18.6% | 6.8% | 1.7% |
| Dec 2025 | 47.3% | 26% | 17.4% | 7.8% | 1.6% |
| Jan 2026 | 51.1% | 22.9% | 18.7% | 5.6% | 1.7% |
| Feb 2026 | 51.6% | 23.1% | 18.9% | 4.6% | 1.7% |
| Mar 2026 | 47.9% | 26.3% | 17.5% | 6.4% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 18.7% | 5.6% | 2.1% |
| May 2026 | 51.4% | 23.1% | 18.8% | 4.6% | 2.1% |
| Jun 2026 | 51.8% | 23.3% | 19% | 3.8% | 2.1% |
| Jul 2026 | 51.8% | 23.3% | 19% | 3.8% | 2.1% |
| Aug 2026 | 51.6% | 23.2% | 18.9% | 3.8% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 1.5M | 0% | -0.2 points | |
| 2, held 2nd | 23.2% | 673K | 0% | -0.1 points | |
| 3, held 3rd | 18.9% | 550K | 0% | -0.1 points | |
| 4, held 4th | 3.8% | 110K | 0% | 0 points | |
| 5, held 5th | 2.5% | 74K | +22.3% | +0.5 points |
51.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.
23.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
18.9%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
2.5%
Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between NerdWallet and its closest rivals
How has branded search demand for NerdWallet changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NerdWallet worldwide fell from 165K to 110K.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide decreased from 6.2% to 3.8%.
- Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide peaked at 7.8% in December 2025 and was lowest at 3.8% in August 2026.
How did search popularity change for insurance comparison sites worldwide in August 2026?
3 changes
Estimated monthly branded searches for Confused.com worldwide rose 82.7% over 11 measured months, from 40.5K to 74K in August 2026.
Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.
How is NerdWallet measured?
Brandwave collects information about searches that people make online using NerdWallet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nerdwallet
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Is NerdWallet your brand?
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