Brandwave

How popular isNaturally Fresh in search?

In August 2026, there were an estimated 18.1K branded searches for Naturally Fresh worldwide which held steady over the last 11 months. Naturally Fresh holds 18.2% estimated Share of Search among cat litter brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. World's Best Cat Litter49.8%
  2. Cat's Best18.2%
  3. Naturally Fresh18.2%
  4. Tidy Cats12.2%
  5. Breeder's Choice1.6%
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Which cat litter brands compete with Naturally Fresh?

Naturally Fresh against cat litter brands worldwide, by month

Share of Search by month for World's Best Cat Litter, Cat's Best, Naturally Fresh, Tidy Cats. The figures are in the table below the chart.

View monthly share of search table
MonthWorld's Best Cat LitterCat's BestNaturally FreshTidy CatsBreeder's Choice
Oct 202550.9%18.6%18.6%10.2%1.6%
Nov 202550.9%18.6%18.6%10.2%1.6%
Dec 202551.9%19%19%8.5%1.7%
Jan 202648.7%21.9%17.8%9.7%1.9%
Feb 202652.1%19%19%8.5%1.4%
Mar 202648.9%17.9%21.9%9.8%1.6%
Apr 202647.7%17.4%21.3%11.7%1.9%
May 202650.9%18.6%18.6%10.2%1.6%
Jun 202653.7%16.1%19.7%8.8%1.7%
Jul 202655.9%16.7%16.7%9.1%1.5%
Aug 202649.8%18.2%18.2%12.2%1.6%
Sep 2026—————

  1. 1.World's Best Cat Litter

    49.8%

    Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -6.1 points.

  2. 2.Cat's Best

    18.2%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Naturally Fresh

    18.2%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Tidy Cats

    12.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +3 points.

  5. 5.Breeder's Choice

    1.6%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Naturally Fresh and its closest rivals

How has branded search demand for Naturally Fresh changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Naturally Fresh worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Naturally Fresh’s estimated Share of Search among cat litter brands worldwide peaked at 21.9% in March 2026 and was lowest at 16.7% in July 2026.

How did search popularity change for cat litter brands worldwide in August 2026?

  1. In August 2026, Tidy Cats gained estimated Share of Search among cat litter brands worldwide, from 9.1% to 12.2%.

  2. In August 2026, Cat's Best gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.

  3. In August 2026, Naturally Fresh gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.

  4. In August 2026, World's Best Cat Litter lost estimated Share of Search among cat litter brands worldwide, from 55.9% to 49.8%.

How is Naturally Fresh measured?

Brandwave collects information about searches that people make online using Naturally Fresh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • naturally fresh

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How the Brand Demand Index is measured

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