Breeder's Choice vs Naturally Fresh:Which is more popular by branded search?
In August 2026, Naturally Fresh had more branded searches than Breeder's Choice among cat litter brands worldwide. Naturally Fresh was estimated to have 18.1K branded searches compared to Breeder's Choice’s 1.6K, and held an 18.2% Share of Search versus Breeder's Choice’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breeder's Choice or Naturally Fresh?
Compare the cat litter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naturally Fresh, Breeder's Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | World's Best Cat Litter | Cat's Best | Naturally Fresh | Tidy Cats | Breeder's Choice |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18.6% | 18.6% | 10.2% | 1.6% |
| Nov 2025 | 50.9% | 18.6% | 18.6% | 10.2% | 1.6% |
| Dec 2025 | 51.9% | 19% | 19% | 8.5% | 1.7% |
| Jan 2026 | 48.7% | 21.9% | 17.8% | 9.7% | 1.9% |
| Feb 2026 | 52.1% | 19% | 19% | 8.5% | 1.4% |
| Mar 2026 | 48.9% | 17.9% | 21.9% | 9.8% | 1.6% |
| Apr 2026 | 47.7% | 17.4% | 21.3% | 11.7% | 1.9% |
| May 2026 | 50.9% | 18.6% | 18.6% | 10.2% | 1.6% |
| Jun 2026 | 53.7% | 16.1% | 19.7% | 8.8% | 1.7% |
| Jul 2026 | 55.9% | 16.7% | 16.7% | 9.1% | 1.5% |
| Aug 2026 | 49.8% | 18.2% | 18.2% | 12.2% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Breeder's Choice and Naturally Fresh comparison changed over the last 12 months?
3 findings
- Naturally Fresh was ahead of Breeder's Choice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breeder's Choice’s estimated Share of Search among cat litter brands worldwide held steady at 1.6%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Naturally Fresh’s estimated Share of Search among cat litter brands worldwide moved from 18.6% to 18.2%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for cat litter brands worldwide in August 2026?
1 change
In August 2026, Naturally Fresh gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Breeder's Choice’s and Naturally Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Breeder's Choice
1 branded search term
- breeders choice
Naturally Fresh
1 branded search term
- naturally fresh
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.