Cat litter brands:Which brands are most popular in search?
In August 2026, World's Best Cat Litter was the most searched among cat litter brands worldwide, with an estimated 49.5K branded searches and 49.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
World's Best Cat Litter49.8%- Cat's Best18.2%
- Naturally Fresh18.2%
Tidy Cats12.2%Breeder's Choice1.6%
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Share of SearchLeaderboard
Compare the cat litter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for World's Best Cat Litter, Cat's Best, Naturally Fresh, Tidy Cats. The figures are in the table below the chart.
View monthly share of search table
| Month | World's Best Cat Litter | Cat's Best | Naturally Fresh | Tidy Cats | Breeder's Choice |
|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 18.6% | 18.6% | 10.2% | 1.6% |
| Nov 2025 | 50.9% | 18.6% | 18.6% | 10.2% | 1.6% |
| Dec 2025 | 51.9% | 19% | 19% | 8.5% | 1.7% |
| Jan 2026 | 48.7% | 21.9% | 17.8% | 9.7% | 1.9% |
| Feb 2026 | 52.1% | 19% | 19% | 8.5% | 1.4% |
| Mar 2026 | 48.9% | 17.9% | 21.9% | 9.8% | 1.6% |
| Apr 2026 | 47.7% | 17.4% | 21.3% | 11.7% | 1.9% |
| May 2026 | 50.9% | 18.6% | 18.6% | 10.2% | 1.6% |
| Jun 2026 | 53.7% | 16.1% | 19.7% | 8.8% | 1.7% |
| Jul 2026 | 55.9% | 16.7% | 16.7% | 9.1% | 1.5% |
| Aug 2026 | 49.8% | 18.2% | 18.2% | 12.2% | 1.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.8% | 49.5K | -18.2% | -6.1 points | |
| 2, held 2nd | 18.2% | 18.1K | 0% | +1.5 points | |
| 3, held 3rd | 18.2% | 18.1K | 0% | +1.5 points | |
| 4, held 4th | 12.2% | 12.1K | +22.2% | +3 points | |
| 5, held 5th | 1.6% | 1.6K | 0% | +0.1 points |
49.8%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -6.1 points.
18.2%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
18.2%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
12.2%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +3 points.
1.6%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- World's Best Cat Litter vs Cat's Best: compare search popularity
- World's Best Cat Litter vs Naturally Fresh: compare search popularity
- World's Best Cat Litter vs Tidy Cats: compare search popularity
- Cat's Best vs Naturally Fresh: compare search popularity
- Cat's Best vs Tidy Cats: compare search popularity
- Naturally Fresh vs Tidy Cats: compare search popularity
- Compare any of these brands
Which brand is most popular in search among cat litter brands worldwide?
5 brands
In August 2026, World's Best Cat Litter was the most searched among cat litter brands worldwide, with an estimated 49.5K branded searches and 49.8% estimated Share of Search within this set. Cat's Best is in 2nd place, 31.6 percentage points behind at 18.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| World's Best Cat Litter | 50.9% → 49.8% | 55.9%Jul 2026 | 47.7%Apr 2026 | 1st |
| Cat's Best | 18.6% → 18.2% | 21.9%Jan 2026 | 16.1%Jun 2026 | 2nd |
| Naturally Fresh | 18.6% → 18.2% | 21.9%Mar 2026 | 16.7%Jul 2026 | 3rd |
| Tidy Cats | 10.2% → 12.2% | 12.2%Aug 2026 | 8.5%Dec 2025 | 4th |
| Breeder's Choice | 1.6% | 1.9%Apr 2026 | 1.4%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, World's Best Cat Litter’s estimated Share of Search among cat litter brands worldwide decreased from 50.9% to 49.8%.
- Across the 11 months ending August 2026, Tidy Cats’ estimated Share of Search among cat litter brands worldwide increased from 10.2% to 12.2%.
- Across the 11 months ending August 2026, World's Best Cat Litter’s estimated Share of Search among cat litter brands worldwide peaked at 55.9% in July 2026 and was lowest at 47.7% in April 2026.
- Across the 11 months ending August 2026, Cat's Best’s estimated Share of Search among cat litter brands worldwide peaked at 21.9% in January 2026 and was lowest at 16.1% in June 2026.
- Across the 11 months ending August 2026, Naturally Fresh’s estimated Share of Search among cat litter brands worldwide peaked at 21.9% in March 2026 and was lowest at 16.7% in July 2026.
- Across the 11 months ending August 2026, Tidy Cats’ estimated Share of Search among cat litter brands worldwide peaked at 12.2% in August 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Cat's Best, Naturally Fresh and Breeder's Choice held steady: their estimated Share of Search among cat litter brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for cat litter brands worldwide in August 2026?
4 changes
In August 2026, Tidy Cats gained estimated Share of Search among cat litter brands worldwide, from 9.1% to 12.2%.
In August 2026, Cat's Best gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.
In August 2026, Naturally Fresh gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.
In August 2026, World's Best Cat Litter lost estimated Share of Search among cat litter brands worldwide, from 55.9% to 49.8%.
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