Naturally Fresh vs Tidy Cats:Which is searched more?

Name: Naturally Fresh vs Tidy Cats: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Naturally Fresh had more branded searches than Tidy Cats among cat litter brands worldwide. Naturally Fresh was estimated to have 18.1K branded searches compared to Tidy Cats’ 12.1K, and held an 18.2% Share of Search versus Tidy Cats’ 12.2%. These are worldwide searches for English-language branded terms.

Share of Search among cat litter brands worldwide in August 2026Which is more popular in search, Naturally Fresh or Tidy Cats?

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Which is more popular in search, Naturally Fresh or Tidy Cats?

Compare the cat litter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Naturally Fresh and Tidy Cats among cat litter brands worldwide, by month

Month	Naturally Fresh	Tidy Cats
Oct 2025	18.6%	10.2%
Nov 2025	18.6%	10.2%
Dec 2025	19%	8.5%
Jan 2026	17.8%	9.7%
Feb 2026	19%	8.5%
Mar 2026	21.9%	9.8%
Apr 2026	21.3%	11.7%
May 2026	18.6%	10.2%
Jun 2026	19.6%	8.8%
Jul 2026	16.7%	9.1%
Aug 2026	18.2%	12.2%
Sep 2026	—	—

How has the Naturally Fresh and Tidy Cats comparison changed over the last 12 months?

3 findings

Naturally Fresh was ahead of Tidy Cats in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Naturally Fresh’s estimated Share of Search among cat litter brands worldwide moved from 18.6% to 18.2%, and its estimated monthly branded searches held steady at 18.1K.
Across the 11 months ending August 2026, Tidy Cats’ estimated Share of Search among cat litter brands worldwide moved from 10.2% to 12.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for cat litter brands worldwide in August 2026?

2 changes

In August 2026, Tidy Cats gained estimated Share of Search among cat litter brands worldwide, from 9.1% to 12.2%.
In August 2026, Naturally Fresh gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Naturally Fresh’s and Tidy Cats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.