Brandwave

Cat's Best vs Naturally Fresh:Which is searched more?

In August 2026, Cat's Best and Naturally Fresh were level on Share of Search among cat litter brands worldwide, with an estimated 18.1K branded searches each, at 18.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among cat litter brands worldwide in August 2026Which is more popular in search, Cat's Best or Naturally Fresh?
Cat's Best18.2%18.1K searches
vs
Naturally Fresh18.2%18.1K searches

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Which is more popular in search, Cat's Best or Naturally Fresh?

Compare the cat litter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cat's Best and Naturally Fresh among cat litter brands worldwide, by month

Share of Search by month for Cat's Best, Naturally Fresh. The figures are in the table below the chart.

View monthly share of search table
MonthCat's BestNaturally Fresh
Oct 202518.6%18.6%
Nov 202518.6%18.6%
Dec 202519%19%
Jan 202621.8%17.8%
Feb 202619%19%
Mar 202617.9%21.9%
Apr 202617.4%21.3%
May 202618.6%18.6%
Jun 202616.1%19.6%
Jul 202616.7%16.7%
Aug 202618.2%18.2%
Sep 2026——

How has the Cat's Best and Naturally Fresh comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Naturally Fresh took it in March 2026.
  • Across the 11 months ending August 2026, Cat's Best’s estimated Share of Search among cat litter brands worldwide moved from 18.6% to 18.2%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 11 months ending August 2026, Naturally Fresh’s estimated Share of Search among cat litter brands worldwide moved from 18.6% to 18.2%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for cat litter brands worldwide in August 2026?

  1. In August 2026, Cat's Best gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.

  2. In August 2026, Naturally Fresh gained estimated Share of Search among cat litter brands worldwide, from 16.7% to 18.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Cat's Best’s and Naturally Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cat's Best

1 branded search term

  • cats best

Naturally Fresh

1 branded search term

  • naturally fresh

How the Brand Demand Index is measured

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