Brandwave

How popular isNaoki?

In September 2026, people searched for Naoki by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 7.1% of all global matcha brand searches, placing Naoki fifth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about matcha brands, Naoki appeared in three of the four answers and was the third most recommended of the 12.

Search and AI answers in September 2026

Naoki is the fifth most searched of 12 competitors and the third most recommended in AI answers.

  1. Marukyu KoyamaenShare of searches 23.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. MatchafulShare of searches 23.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Rocky’s MatchaShare of searches 15.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. IppodoShare of searches 13%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. NaokiShare of searches 7.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+7 more

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Top matcha brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Naoki was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Naoki is the third most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ippodo1st
  2. Jade Leaf2nd
  3. Naoki3rd
  4. Marukyu Koyamaen4th
  5. Encha5th
  6. Matchaful–
  7. Rocky’s Matcha–
  8. ITO EN–
  9. Aiya–
  10. Mizuba–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mizuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about matcha brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which matcha brands compete with Naoki?

Naoki against matcha brands worldwide, by month

Share of searches by month for Marukyu Koyamaen, Matchaful, Rocky’s Matcha, Ippodo, Naoki, Jade Leaf, ITO EN, Aiya, Mizuba. The figures are in the table below the chart.

View monthly share of searches table
MonthMarukyu KoyamaenMatchafulRocky’s MatchaIppodoNaokiJade LeafITO ENAiyaMizubaDoMatchaPiqueEncha
Oct 202522.9%22.9%10.3%22.9%4.6%5.6%3.8%2.5%2%0.33%1.4%0.72%
Nov 202520.2%20.2%13.5%24.6%4.9%4.9%4%2.7%2.2%0.36%1.5%0.98%
Dec 202523.6%15.8%12.9%23.6%5.8%7.1%3.9%2.6%2.1%0.42%1.4%0.91%
Jan 202618.2%14.8%14.8%27.1%6.6%6.6%3.6%3%2.4%0.45%1.6%0.72%
Feb 202618.2%18.2%14.9%22.3%6.7%6.7%3.6%3.6%2.4%0.88%1.6%0.88%
Mar 202620.2%20.2%13.5%20.2%7.4%6.1%3.3%3.3%2.2%1.5%1.2%0.78%
Apr 202620.8%17%17%17%9.3%6.2%3.4%3.4%2.3%1.5%1.2%0.8%
May 202618.5%22.6%15.2%15.2%6.8%10.1%3%3%2%1.3%1.1%1.1%
Jun 202621.4%17.5%17.5%14.3%6.4%9.6%3.5%3.5%2.3%1.3%1.3%1.6%
Jul 202620.8%20.8%17%13.9%7.6%7.6%3.4%3.4%2.3%1.2%1.2%0.8%
Aug 202621.1%21.1%17.3%14.1%7.7%6.3%3.5%3.5%2.3%1%1.2%0.81%
Sep 202623.7%23.7%15.8%13%7.1%4.7%3.9%2.6%2.1%1.4%1.4%0.76%

  1. 1.Marukyu Koyamaen

    23.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Matchaful

    23.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Rocky’s Matcha

    15.8%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Ippodo

    13%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  5. 5.Naoki

    7.1%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Jade Leaf

    4.7%

    Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.6 points.

  7. 7.ITO EN

    3.9%

    Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Aiya

    2.6%

    Moved from 7th to 8th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  9. 9.Mizuba

    2.1%

    Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  10. 10.DoMatcha

    1.4%

    Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  11. 11.Pique

    1.4%

    Moved from 10th to 11th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Encha

    0.76%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare popularity between Naoki and its closest rivals

Every comparison with Naoki

11 comparisons

How has branded search demand for Naoki changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Naoki worldwide rose from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide increased from 4.6% to 7.1%.
  • Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide peaked at 9.3% in April 2026 and was lowest at 4.6% in October 2025.
  • Across the 12 months ending September 2026, Naoki rose from 6th to 5th among matcha brands worldwide.

How did search popularity change for matcha brands worldwide in September 2026?

6 changes

  1. In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  2. In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  3. In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.

  4. In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%.

  5. In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%.

  6. In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%.

How are Naoki’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Naoki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naoki matcha

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How the Brand Demand Index is measured

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