Matcha brands:Which are most popular?
Marukyu Koyamaen and Matchaful share the highest share of searches among matcha brands worldwide, at 23.7% in September 2026. When we checked with ChatGPT and Google AI Overviews, Ippodo showed up in every answer. Ippodo was recommended most often, coming first in two out of four responses.
Marukyu KoyamaenShare of searches 23.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
MatchafulShare of searches 23.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Rocky’s MatchaShare of searches 15.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
IppodoShare of searches 13%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NaokiShare of searches 7.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Follow matcha brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top matcha brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Ippodo appeared every time. Ippodo was recommended most often, coming first in two out of four answers. Jade Leaf was second, and Naoki was third. Matchaful, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mizuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- DoMatcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pique0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about matcha brands
4 answers
Asked ChatGPT
“Which matcha brand should I buy?”
Asked ChatGPT
“What are the best matcha brands?”
Asked ChatGPT
“What's the best matcha brand for making lattes at home?”
Searched Google, AI Overview
“matcha powder”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best matcha powder”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which matcha brands do people search for most?
This chart shows how often people search Google for each matcha brand by name. Each line represents a brand's share of searches for all 12 matcha brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Marukyu Koyamaen, Matchaful, Rocky’s Matcha, Ippodo, Naoki, Jade Leaf, ITO EN, Aiya, Mizuba. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marukyu Koyamaen | Matchaful | Rocky’s Matcha | Ippodo | Naoki | Jade Leaf | ITO EN | Aiya | Mizuba | DoMatcha | Pique | Encha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 22.9% | 10.3% | 22.9% | 4.6% | 5.6% | 3.8% | 2.5% | 2% | 0.33% | 1.4% | 0.72% |
| Nov 2025 | 20.2% | 20.2% | 13.5% | 24.6% | 4.9% | 4.9% | 4% | 2.7% | 2.2% | 0.36% | 1.5% | 0.98% |
| Dec 2025 | 23.6% | 15.8% | 12.9% | 23.6% | 5.8% | 7.1% | 3.9% | 2.6% | 2.1% | 0.42% | 1.4% | 0.91% |
| Jan 2026 | 18.2% | 14.8% | 14.8% | 27.1% | 6.6% | 6.6% | 3.6% | 3% | 2.4% | 0.45% | 1.6% | 0.72% |
| Feb 2026 | 18.2% | 18.2% | 14.9% | 22.3% | 6.7% | 6.7% | 3.6% | 3.6% | 2.4% | 0.88% | 1.6% | 0.88% |
| Mar 2026 | 20.2% | 20.2% | 13.5% | 20.2% | 7.4% | 6.1% | 3.3% | 3.3% | 2.2% | 1.5% | 1.2% | 0.78% |
| Apr 2026 | 20.8% | 17% | 17% | 17% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.5% | 1.2% | 0.8% |
| May 2026 | 18.5% | 22.6% | 15.2% | 15.2% | 6.8% | 10.1% | 3% | 3% | 2% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 21.4% | 17.5% | 17.5% | 14.3% | 6.4% | 9.6% | 3.5% | 3.5% | 2.3% | 1.3% | 1.3% | 1.6% |
| Jul 2026 | 20.8% | 20.8% | 17% | 13.9% | 7.6% | 7.6% | 3.4% | 3.4% | 2.3% | 1.2% | 1.2% | 0.8% |
| Aug 2026 | 21.1% | 21.1% | 17.3% | 14.1% | 7.7% | 6.3% | 3.5% | 3.5% | 2.3% | 1% | 1.2% | 0.81% |
| Sep 2026 | 23.7% | 23.7% | 15.8% | 13% | 7.1% | 4.7% | 3.9% | 2.6% | 2.1% | 1.4% | 1.4% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.7% | 49.5K | 0% | +2.5 points | |
| 2, held 2nd | 23.7% | 49.5K | 0% | +2.5 points | |
| 3, held 3rd | 15.8% | 33.1K | -18.3% | -1.5 points | |
| 4, held 4th | 13% | 27.1K | -18.1% | -1.2 points | |
| 5, held 5th | 7.1% | 14.8K | -18.2% | -0.7 points | |
| 6, held 6th | 4.7% | 9.9K | -33.1% | -1.6 points | |
| 7, moved from 8th to 7th | 3.9% | 8.1K | 0% | +0.4 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.6% | 5.4K | -33.3% | -0.9 pointsmoved from 7th to 8th | |
| 9, held 9th | 2.1% | 4.4K | -18.5% | -0.2 points | |
| 10, moved from 11th to 10th | 1.4% | 2.9K | +20.8% | +0.4 pointsmoved from 11th to 10th | |
| 11, moved from 10th to 11th | 1.4% | 2.9K | 0% | +0.1 pointsmoved from 10th to 11th | |
| 12, held 12th | 0.76% | 1.6K | -15.8% | 0 points |
23.7%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
23.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.
15.8%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.5 points.
4.
Ippodo13%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
5.
Naoki7.1%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.7%
Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.6 points.
7.
ITO EN3.9%
Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
8.
Aiya2.6%
Moved from 7th to 8th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.
9.
Mizuba2.1%
Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
10.DoMatcha
1.4%
Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
11.
Pique1.4%
Moved from 10th to 11th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.
Encha0.76%
Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
Which brand is most popular in search among matcha brands worldwide?
12 brands
Marukyu Koyamaen and Matchaful share the highest share of searches among matcha brands worldwide, at 23.7% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Marukyu Koyamaen | 22.9% → 23.7% | 23.7%Sep 2026 | 18.2%Jan 2026 | 2nd → 1st |
| Matchaful | 22.9% → 23.7% | 23.7%Sep 2026 | 14.8%Jan 2026 | 3rd → 2nd |
| Rocky’s Matcha | 10.3% → 15.8% | 17.5%Jun 2026 | 10.3%Oct 2025 | 4th → 3rd |
| Ippodo | 22.9% → 13% | 27.1%Jan 2026 | 13%Sep 2026 | 1st → 4th |
| Naoki | 4.6% → 7.1% | 9.3%Apr 2026 | 4.6%Oct 2025 | 6th → 5th |
| Jade Leaf | 5.6% → 4.7% | 10.1%May 2026 | 4.7%Sep 2026 | 5th → 6th |
| ITO EN | 3.8% → 3.9% | 4%Nov 2025 | 3%May 2026 | 7th |
| Aiya | 2.5% → 2.6% | 3.6%Feb 2026 | 2.5%Oct 2025 | 8th |
| Mizuba | 2% → 2.1% | 2.4%Feb 2026 | 2%May 2026 | 9th |
| DoMatcha | 0.33% → 1.4% | 1.5%Apr 2026 | 0.33%Oct 2025 | 12th → 10th |
| Pique | 1.4% | 1.6%Jan 2026 | 1.1%May 2026 | 10th → 11th |
| Encha | 0.72% → 0.76% | 1.6%Jun 2026 | 0.72%Jan 2026 | 11th → 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Marukyu Koyamaen’s share of searches among matcha brands worldwide increased from 22.9% to 23.7%.
- Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide increased from 22.9% to 23.7%.
- Across the 12 months ending September 2026, Rocky’s Matcha’s share of searches among matcha brands worldwide increased from 10.3% to 15.8%.
- Across the 12 months ending September 2026, Ippodo’s share of searches among matcha brands worldwide decreased from 22.9% to 13%.
- Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide increased from 4.6% to 7.1%.
- Across the 12 months ending September 2026, Jade Leaf’s share of searches among matcha brands worldwide decreased from 5.6% to 4.7%.
- Across the 12 months ending September 2026, DoMatcha’s share of searches among matcha brands worldwide increased from 0.33% to 1.4%.
- Across the 12 months ending September 2026, Marukyu Koyamaen’s share of searches among matcha brands worldwide peaked at 23.7% in September 2026 and was lowest at 18.2% in January 2026.
- Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide peaked at 23.7% in September 2026 and was lowest at 14.8% in January 2026.
- Across the 12 months ending September 2026, Rocky’s Matcha’s share of searches among matcha brands worldwide peaked at 17.5% in June 2026 and was lowest at 10.3% in October 2025.
- Across the 12 months ending September 2026, Ippodo’s share of searches among matcha brands worldwide peaked at 27.1% in January 2026 and was lowest at 13% in September 2026.
- Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide peaked at 9.3% in April 2026 and was lowest at 4.6% in October 2025.
- Across the 12 months ending September 2026, Jade Leaf’s share of searches among matcha brands worldwide peaked at 10.1% in May 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, Aiya’s share of searches among matcha brands worldwide peaked at 3.6% in February 2026 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, DoMatcha’s share of searches among matcha brands worldwide peaked at 1.5% in April 2026 and was lowest at 0.33% in October 2025.
- Across the 12 months ending September 2026, Marukyu Koyamaen rose from 2nd to 1st among matcha brands worldwide.
- Across the 12 months ending September 2026, Matchaful rose from 3rd to 2nd among matcha brands worldwide.
- Across the 12 months ending September 2026, Rocky’s Matcha rose from 4th to 3rd among matcha brands worldwide.
- Across the 12 months ending September 2026, Ippodo fell from 1st to 4th among matcha brands worldwide.
- Across the 12 months ending September 2026, Naoki rose from 6th to 5th among matcha brands worldwide.
- Across the 12 months ending September 2026, Jade Leaf fell from 5th to 6th among matcha brands worldwide.
- Across the 12 months ending September 2026, DoMatcha rose from 12th to 10th among matcha brands worldwide.
- Across the 12 months ending September 2026, Pique fell from 10th to 11th among matcha brands worldwide.
- Across the 12 months ending September 2026, Encha fell from 11th to 12th among matcha brands worldwide.
- Across the 12 months ending September 2026, ITO EN, Aiya and Mizuba held steady: their share of searches among matcha brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for matcha brands worldwide in September 2026?
8 changes
In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.
In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%.
In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%.
In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%.
In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%.
In September 2026, DoMatcha rose from 11th to 10th among matcha brands worldwide.
Compare popularity between leading brands
- Marukyu Koyamaen vs Matchaful: compare popularity
- Marukyu Koyamaen vs Rocky’s Matcha: compare popularity
- Marukyu Koyamaen vs Ippodo: compare popularity
- Marukyu Koyamaen vs Naoki: compare popularity
- Matchaful vs Rocky’s Matcha: compare popularity
- Matchaful vs Ippodo: compare popularity
- Matchaful vs Naoki: compare popularity
- Rocky’s Matcha vs Ippodo: compare popularity
- Rocky’s Matcha vs Naoki: compare popularity
- Ippodo vs Naoki: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.