Brandwave

Marukyu Koyamaen vs Naoki:Which is more popular?

In September 2026, Marukyu Koyamaen had more branded searches than Naoki among matcha brands worldwide. Marukyu Koyamaen had about 49,500 branded searches, while Naoki had 14,800. Marukyu Koyamaen made up 23.7% of all matcha brand searches we track, and Naoki accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about matcha brands, Naoki appeared in three of the four answers and Marukyu Koyamaen in two. Marukyu Koyamaen and Naoki were each mentioned first in two of the four answers.

Among matcha brands worldwide in September 2026

Who do people search for more?

Marukyu Koyamaen, about 3 searches for every 1 for Naoki

Marukyu Koyamaen 49.5K searchesNaoki 14.8K searches

Who does AI mention more?

Naoki, mentioned in 3 of 4 answers, Marukyu Koyamaen in 2

Naoki in 3 of 4Marukyu Koyamaen in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Marukyu Koyamaen first in 2Naoki first in 2

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Top matcha brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Naoki was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Marukyu Koyamaen was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Marukyu Koyamaen and Naoki were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ippodo1st
  2. Jade Leaf2nd
  3. Naoki3rd
  4. Marukyu Koyamaen4th
  5. Encha5th
  6. Matchaful–
  7. Rocky’s Matcha–
  8. ITO EN–
  9. Aiya–
  10. Mizuba–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mizuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about matcha brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Marukyu Koyamaen or Naoki more popular in search?

This chart shows how often people search Google for Marukyu Koyamaen and Naoki by name. Each line represents a brand's share of searches for all 12 matcha brands we track, month by month, from English-language searches worldwide.

Marukyu Koyamaen and Naoki among matcha brands worldwide, by month

Share of searches by month for Marukyu Koyamaen, Naoki. The figures are in the table below the chart.

View monthly share of searches table
MonthMarukyu KoyamaenMatchafulRocky’s MatchaIppodoNaokiJade LeafITO ENAiyaMizubaDoMatchaPiqueEncha
Oct 202522.9%22.9%10.3%22.9%4.6%5.6%3.8%2.5%2%0.33%1.4%0.72%
Nov 202520.2%20.2%13.5%24.6%4.9%4.9%4%2.7%2.2%0.36%1.5%0.98%
Dec 202523.6%15.8%12.9%23.6%5.8%7.1%3.9%2.6%2.1%0.42%1.4%0.91%
Jan 202618.2%14.8%14.8%27.1%6.6%6.6%3.6%3%2.4%0.45%1.6%0.72%
Feb 202618.2%18.2%14.9%22.3%6.7%6.7%3.6%3.6%2.4%0.88%1.6%0.88%
Mar 202620.2%20.2%13.5%20.2%7.4%6.1%3.3%3.3%2.2%1.5%1.2%0.78%
Apr 202620.8%17%17%17%9.3%6.2%3.4%3.4%2.3%1.5%1.2%0.8%
May 202618.5%22.6%15.2%15.2%6.8%10.1%3%3%2%1.3%1.1%1.1%
Jun 202621.4%17.5%17.5%14.3%6.4%9.6%3.5%3.5%2.3%1.3%1.3%1.6%
Jul 202620.8%20.8%17%13.9%7.6%7.6%3.4%3.4%2.3%1.2%1.2%0.8%
Aug 202621.1%21.1%17.3%14.1%7.7%6.3%3.5%3.5%2.3%1%1.2%0.81%
Sep 202623.7%23.7%15.8%13%7.1%4.7%3.9%2.6%2.1%1.4%1.4%0.76%

How has the Marukyu Koyamaen and Naoki comparison changed over the last 12 months?

3 findings
  • Marukyu Koyamaen was ahead of Naoki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Marukyu Koyamaen’s share of searches among matcha brands worldwide moved from 22.9% to 23.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for matcha brands worldwide in September 2026?

2 changes

  1. In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  2. In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Marukyu Koyamaen’s and Naoki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Marukyu Koyamaen

1 branded search term

  • marukyu koyamaen

Naoki

1 branded search term

  • naoki matcha

How the Brand Demand Index is measured

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