Brandwave

How popular isEncha in search?

In September 2026, people searched for Encha by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 0.76% of all global matcha brand searches, placing Encha 12th out of 12 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Marukyu Koyamaen23.7%
  2. Matchaful23.7%
  3. Rocky’s Matcha15.8%
  4. Ippodo13%
  5. Naoki7.1%
  6. Jade Leaf4.7%
  7. ITO EN3.9%
  8. +2 more
  9. DoMatcha1.4%
  10. Pique1.4%
  11. Encha0.76%
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Which matcha brands compete with Encha?

Encha against matcha brands worldwide, by month

Share of searches by month for Marukyu Koyamaen, Matchaful, Rocky’s Matcha, Ippodo, Naoki, Jade Leaf, ITO EN, Aiya, Mizuba, Encha. The figures are in the table below the chart.

View monthly share of searches table
MonthMarukyu KoyamaenMatchafulRocky’s MatchaIppodoNaokiJade LeafITO ENAiyaMizubaDoMatchaPiqueEncha
Oct 202522.9%22.9%10.3%22.9%4.6%5.6%3.8%2.5%2%0.33%1.4%0.72%
Nov 202520.2%20.2%13.5%24.6%4.9%4.9%4%2.7%2.2%0.36%1.5%0.98%
Dec 202523.6%15.8%12.9%23.6%5.8%7.1%3.9%2.6%2.1%0.42%1.4%0.91%
Jan 202618.2%14.8%14.8%27.1%6.6%6.6%3.6%3%2.4%0.45%1.6%0.72%
Feb 202618.2%18.2%14.9%22.3%6.7%6.7%3.6%3.6%2.4%0.88%1.6%0.88%
Mar 202620.2%20.2%13.5%20.2%7.4%6.1%3.3%3.3%2.2%1.5%1.2%0.78%
Apr 202620.8%17%17%17%9.3%6.2%3.4%3.4%2.3%1.5%1.2%0.8%
May 202618.5%22.6%15.2%15.2%6.8%10.1%3%3%2%1.3%1.1%1.1%
Jun 202621.4%17.5%17.5%14.3%6.4%9.6%3.5%3.5%2.3%1.3%1.3%1.6%
Jul 202620.8%20.8%17%13.9%7.6%7.6%3.4%3.4%2.3%1.2%1.2%0.8%
Aug 202621.1%21.1%17.3%14.1%7.7%6.3%3.5%3.5%2.3%1%1.2%0.81%
Sep 202623.7%23.7%15.8%13%7.1%4.7%3.9%2.6%2.1%1.4%1.4%0.76%

  1. 1.Marukyu Koyamaen

    23.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Matchaful

    23.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Rocky’s Matcha

    15.8%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Ippodo

    13%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  5. 5.Naoki

    7.1%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Jade Leaf

    4.7%

    Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.6 points.

  7. 7.ITO EN

    3.9%

    Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Aiya

    2.6%

    Moved from 7th to 8th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  9. 9.Mizuba

    2.1%

    Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  10. 10.DoMatcha

    1.4%

    Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  11. 11.Pique

    1.4%

    Moved from 10th to 11th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Encha

    0.76%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between Encha and its closest rivals

Every comparison with Encha

11 comparisons

How has branded search demand for Encha changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Encha worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Encha fell from 11th to 12th among matcha brands worldwide.

How did search popularity change for matcha brands worldwide in September 2026?

6 changes

  1. In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  2. In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  3. In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.

  4. In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%.

  5. In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%.

  6. In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%.

How are Encha’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Encha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • encha matcha

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How the Brand Demand Index is measured

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