Matchaful vs Naoki:Which is searched more?
In September 2026, Matchaful had more branded searches than Naoki among matcha brands worldwide. Matchaful had about 49,500 branded searches, while Naoki had 14,800. Matchaful made up 23.7% of all matcha brand searches we track, and Naoki accounted for 7.1%. These are worldwide searches for English-language branded terms.
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Is Matchaful or Naoki more popular in search?
Compare the brands people buy matcha powder from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Matchaful, Naoki. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marukyu Koyamaen | Matchaful | Rocky’s Matcha | Ippodo | Naoki | Jade Leaf | ITO EN | Aiya | Mizuba | DoMatcha | Pique | Encha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 22.9% | 10.3% | 22.9% | 4.6% | 5.6% | 3.8% | 2.5% | 2% | 0.33% | 1.4% | 0.72% |
| Nov 2025 | 20.2% | 20.2% | 13.5% | 24.6% | 4.9% | 4.9% | 4% | 2.7% | 2.2% | 0.36% | 1.5% | 0.98% |
| Dec 2025 | 23.6% | 15.8% | 12.9% | 23.6% | 5.8% | 7.1% | 3.9% | 2.6% | 2.1% | 0.42% | 1.4% | 0.91% |
| Jan 2026 | 18.2% | 14.8% | 14.8% | 27.1% | 6.6% | 6.6% | 3.6% | 3% | 2.4% | 0.45% | 1.6% | 0.72% |
| Feb 2026 | 18.2% | 18.2% | 14.9% | 22.3% | 6.7% | 6.7% | 3.6% | 3.6% | 2.4% | 0.88% | 1.6% | 0.88% |
| Mar 2026 | 20.2% | 20.2% | 13.5% | 20.2% | 7.4% | 6.1% | 3.3% | 3.3% | 2.2% | 1.5% | 1.2% | 0.78% |
| Apr 2026 | 20.8% | 17% | 17% | 17% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.5% | 1.2% | 0.8% |
| May 2026 | 18.5% | 22.6% | 15.2% | 15.2% | 6.8% | 10.1% | 3% | 3% | 2% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 21.4% | 17.5% | 17.5% | 14.3% | 6.4% | 9.6% | 3.5% | 3.5% | 2.3% | 1.3% | 1.3% | 1.6% |
| Jul 2026 | 20.8% | 20.8% | 17% | 13.9% | 7.6% | 7.6% | 3.4% | 3.4% | 2.3% | 1.2% | 1.2% | 0.8% |
| Aug 2026 | 21.1% | 21.1% | 17.3% | 14.1% | 7.7% | 6.3% | 3.5% | 3.5% | 2.3% | 1% | 1.2% | 0.81% |
| Sep 2026 | 23.7% | 23.7% | 15.8% | 13% | 7.1% | 4.7% | 3.9% | 2.6% | 2.1% | 1.4% | 1.4% | 0.76% |
How has the Matchaful and Naoki comparison changed over the last 12 months?
3 findings
- Matchaful was ahead of Naoki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide moved from 22.9% to 23.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for matcha brands worldwide in September 2026?
2 changes
In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Matchaful’s and Naoki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among matcha brands
Marukyu Koyamaen vs Matchaful: compare search popularity
Marukyu Koyamaen vs Rocky’s Matcha: compare search popularity
Marukyu Koyamaen vs Ippodo: compare search popularity- Marukyu Koyamaen vs Naoki: compare search popularity
- Matchaful vs Rocky’s Matcha: compare search popularity
- Matchaful vs Ippodo: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.