Brandwave

How popular isMatchaful?

In September 2026, people searched for Matchaful by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 23.7% of all global matcha brand searches, placing Matchaful second out of 12 brands. When we asked both ChatGPT and Google AI Overviews about matcha brands, Matchaful did not appear in any of the answers.

Search and AI answers in September 2026

Matchaful is the second most searched of 12 competitors and not listed in any AI answer.

  1. Marukyu KoyamaenShare of searches 23.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. MatchafulShare of searches 23.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Rocky’s MatchaShare of searches 15.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. IppodoShare of searches 13%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. NaokiShare of searches 7.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+7 more

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Top matcha brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Matchaful did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ippodo1st
  2. Jade Leaf2nd
  3. Naoki3rd
  4. Marukyu Koyamaen4th
  5. Encha5th
  6. Matchaful–
  7. Rocky’s Matcha–
  8. ITO EN–
  9. Aiya–
  10. Mizuba–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ippodo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Naoki3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jade Leaf3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marukyu Koyamaen2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Encha2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Matchaful0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rocky’s Matcha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ITO EN0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aiya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mizuba0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about matcha brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which matcha brands compete with Matchaful?

Matchaful against matcha brands worldwide, by month

Share of searches by month for Marukyu Koyamaen, Matchaful, Rocky’s Matcha, Ippodo, Naoki, Jade Leaf, ITO EN, Aiya, Mizuba. The figures are in the table below the chart.

View monthly share of searches table
MonthMarukyu KoyamaenMatchafulRocky’s MatchaIppodoNaokiJade LeafITO ENAiyaMizubaDoMatchaPiqueEncha
Oct 202522.9%22.9%10.3%22.9%4.6%5.6%3.8%2.5%2%0.33%1.4%0.72%
Nov 202520.2%20.2%13.5%24.6%4.9%4.9%4%2.7%2.2%0.36%1.5%0.98%
Dec 202523.6%15.8%12.9%23.6%5.8%7.1%3.9%2.6%2.1%0.42%1.4%0.91%
Jan 202618.2%14.8%14.8%27.1%6.6%6.6%3.6%3%2.4%0.45%1.6%0.72%
Feb 202618.2%18.2%14.9%22.3%6.7%6.7%3.6%3.6%2.4%0.88%1.6%0.88%
Mar 202620.2%20.2%13.5%20.2%7.4%6.1%3.3%3.3%2.2%1.5%1.2%0.78%
Apr 202620.8%17%17%17%9.3%6.2%3.4%3.4%2.3%1.5%1.2%0.8%
May 202618.5%22.6%15.2%15.2%6.8%10.1%3%3%2%1.3%1.1%1.1%
Jun 202621.4%17.5%17.5%14.3%6.4%9.6%3.5%3.5%2.3%1.3%1.3%1.6%
Jul 202620.8%20.8%17%13.9%7.6%7.6%3.4%3.4%2.3%1.2%1.2%0.8%
Aug 202621.1%21.1%17.3%14.1%7.7%6.3%3.5%3.5%2.3%1%1.2%0.81%
Sep 202623.7%23.7%15.8%13%7.1%4.7%3.9%2.6%2.1%1.4%1.4%0.76%

  1. 1.Marukyu Koyamaen

    23.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Matchaful

    23.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Rocky’s Matcha

    15.8%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  4. 4.Ippodo

    13%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  5. 5.Naoki

    7.1%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Jade Leaf

    4.7%

    Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.6 points.

  7. 7.ITO EN

    3.9%

    Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Aiya

    2.6%

    Moved from 7th to 8th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.9 points.

  9. 9.Mizuba

    2.1%

    Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  10. 10.DoMatcha

    1.4%

    Moved from 11th to 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  11. 11.Pique

    1.4%

    Moved from 10th to 11th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Encha

    0.76%

    Held 12th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare popularity between Matchaful and its closest rivals

Every comparison with Matchaful

11 comparisons

How has branded search demand for Matchaful changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Matchaful worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide increased from 22.9% to 23.7%.
  • Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide peaked at 23.7% in September 2026 and was lowest at 14.8% in January 2026.
  • Across the 12 months ending September 2026, Matchaful rose from 3rd to 2nd among matcha brands worldwide.

How did search popularity change for matcha brands worldwide in September 2026?

6 changes

  1. In September 2026, Marukyu Koyamaen gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  2. In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.

  3. In September 2026, Jade Leaf lost share of searches among matcha brands worldwide, from 6.3% to 4.7%.

  4. In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%.

  5. In September 2026, Ippodo lost share of searches among matcha brands worldwide, from 14.1% to 13%.

  6. In September 2026, Aiya lost share of searches among matcha brands worldwide, from 3.5% to 2.6%.

How are Matchaful’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Matchaful’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • matchaful

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How the Brand Demand Index is measured

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