Naoki vs Pique:Which is searched more?
In September 2026, Naoki had more branded searches than Pique among matcha brands worldwide. Naoki had about 14,800 branded searches, while Pique had 2,900. Naoki made up 7.1% of all matcha brand searches we track, and Pique accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is Naoki or Pique more popular in search?
Compare the brands people buy matcha powder from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Naoki, Pique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marukyu Koyamaen | Matchaful | Rocky’s Matcha | Ippodo | Naoki | Jade Leaf | ITO EN | Aiya | Mizuba | DoMatcha | Pique | Encha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 22.9% | 10.3% | 22.9% | 4.6% | 5.6% | 3.8% | 2.5% | 2% | 0.33% | 1.4% | 0.72% |
| Nov 2025 | 20.2% | 20.2% | 13.5% | 24.6% | 4.9% | 4.9% | 4% | 2.7% | 2.2% | 0.36% | 1.5% | 0.98% |
| Dec 2025 | 23.6% | 15.8% | 12.9% | 23.6% | 5.8% | 7.1% | 3.9% | 2.6% | 2.1% | 0.42% | 1.4% | 0.91% |
| Jan 2026 | 18.2% | 14.8% | 14.8% | 27.1% | 6.6% | 6.6% | 3.6% | 3% | 2.4% | 0.45% | 1.6% | 0.72% |
| Feb 2026 | 18.2% | 18.2% | 14.9% | 22.3% | 6.7% | 6.7% | 3.6% | 3.6% | 2.4% | 0.88% | 1.6% | 0.88% |
| Mar 2026 | 20.2% | 20.2% | 13.5% | 20.2% | 7.4% | 6.1% | 3.3% | 3.3% | 2.2% | 1.5% | 1.2% | 0.78% |
| Apr 2026 | 20.8% | 17% | 17% | 17% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.5% | 1.2% | 0.8% |
| May 2026 | 18.5% | 22.6% | 15.2% | 15.2% | 6.8% | 10.1% | 3% | 3% | 2% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 21.4% | 17.5% | 17.5% | 14.3% | 6.4% | 9.6% | 3.5% | 3.5% | 2.3% | 1.3% | 1.3% | 1.6% |
| Jul 2026 | 20.8% | 20.8% | 17% | 13.9% | 7.6% | 7.6% | 3.4% | 3.4% | 2.3% | 1.2% | 1.2% | 0.8% |
| Aug 2026 | 21.1% | 21.1% | 17.3% | 14.1% | 7.7% | 6.3% | 3.5% | 3.5% | 2.3% | 1% | 1.2% | 0.81% |
| Sep 2026 | 23.7% | 23.7% | 15.8% | 13% | 7.1% | 4.7% | 3.9% | 2.6% | 2.1% | 1.4% | 1.4% | 0.76% |
How has the Naoki and Pique comparison changed over the last 12 months?
3 findings
- Naoki was ahead of Pique in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Pique’s share of searches among matcha brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for matcha brands worldwide in September 2026?
2 changes
In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%.
In September 2026, Pique fell from 10th to 11th among matcha brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naoki’s and Pique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among matcha brands
Marukyu Koyamaen vs Matchaful: compare search popularity
Marukyu Koyamaen vs Rocky’s Matcha: compare search popularity
Marukyu Koyamaen vs Ippodo: compare search popularity- Marukyu Koyamaen vs Naoki: compare search popularity
- Matchaful vs Rocky’s Matcha: compare search popularity
- Matchaful vs Ippodo: compare search popularity
Put your own brand in this comparison
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