How popular isMux in search?
In August 2026, there were an estimated 1.9K branded searches for Mux worldwide which is up 18.8% over the last 11 months. Mux holds 0.17% estimated Share of Search among video streaming APIs worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Vimeo96.3%Wowza2.5%
Cloudflare Stream0.9%
Mux0.17%api.video0.15%
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Which video streaming APIs compete with Mux?
Share of Search by month for Vimeo, Wowza, Mux. The figures are in the table below the chart.
View monthly share of search table
| Month | Vimeo | Wowza | Cloudflare Stream | Mux | api.video |
|---|---|---|---|---|---|
| Oct 2025 | 98.2% | 0.91% | 0.61% | 0.12% | 0.14% |
| Nov 2025 | 98.3% | 0.91% | 0.61% | 0.1% | 0.12% |
| Dec 2025 | 98.2% | 0.91% | 0.61% | 0.12% | 0.14% |
| Jan 2026 | 98.1% | 0.91% | 0.75% | 0.14% | 0.14% |
| Feb 2026 | 98.1% | 0.92% | 0.75% | 0.12% | 0.14% |
| Mar 2026 | 98.4% | 0.75% | 0.61% | 0.12% | 0.15% |
| Apr 2026 | 98% | 0.92% | 0.75% | 0.14% | 0.14% |
| May 2026 | 98% | 0.92% | 0.75% | 0.14% | 0.18% |
| Jun 2026 | 97.7% | 1.1% | 0.91% | 0.17% | 0.15% |
| Jul 2026 | 97.8% | 0.92% | 0.92% | 0.18% | 0.15% |
| Aug 2026 | 96.3% | 2.5% | 0.9% | 0.17% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 96.3% | 1.1M | +0.49% | -1.5 points | |
| 2, moved from 3rd to 2nd | 2.5% | 27.1K | +173.7% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 0.9% | 9.9K | 0% | 0 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 0.17% | 1.9K | 0% | 0 points | |
| 5, held 5th | 0.15% | 1.6K | 0% | 0 points |
1.
Vimeo96.3%
Held 1st. 1.1M estimated branded searches, +0.49% vs prior month. Share -1.5 points.
2.
Wowza
2.5%
Moved from 3rd to 2nd. 27.1K estimated branded searches, +173.7% vs prior month. Share +1.5 points.
0.9%
Moved from 2nd to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Mux0.17%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.15%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Mux and its closest rivals
How has branded search demand for Mux changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mux worldwide rose from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Mux rose from 5th to 4th among video streaming APIs worldwide.
How did search popularity change for video streaming APIs worldwide in August 2026?
5 changes
In August 2026, Wowza overtook Cloudflare Stream to rank 2nd among video streaming APIs worldwide, at 2.5%.

In August 2026, Vimeo lost estimated Share of Search among video streaming APIs worldwide, from 97.8% to 96.3%.

Estimated monthly branded searches for Cloudflare Stream worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

Estimated monthly branded searches for Mux worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for api.video worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.
How is Mux measured?
Brandwave collects information about searches that people make online using Mux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mux video
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Is Mux your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.