Brandwave

Amazon IVS vs Mux:Which is more popular?

In September 2026, Mux had more branded searches than Amazon IVS among video streaming APIs worldwide. Mux had about 2,200 branded searches, while Amazon IVS had 880. Mux made up 2% of all video streaming API searches we track, and Amazon IVS accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about video streaming APIs, Mux appeared in all five answers and Amazon IVS in three. Mux was mentioned before Amazon IVS in every answer.

Among video streaming APIs worldwide in September 2026

Who do people search for more?

Mux, about 3 searches for every 1 for Amazon IVS

Mux 2.2K searchesAmazon IVS 880 searches

Who does AI mention more?

Mux, mentioned in every answer we collected

Mux in 5 of 5Amazon IVS in 3 of 5

Who does AI recommend more?

Mux, named ahead of Amazon IVS in every answer

Mux first in 4Amazon IVS never first

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Top video streaming APIs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mux appeared in all five answers. Amazon IVS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mux was listed before Amazon IVS in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mux1st
  2. Cloudflare Stream2nd
  3. Amazon IVS3rd
  4. LiveKit4th
  5. api.video5th
  6. Wowza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mux5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare Stream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LiveKit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon IVS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • api.video1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wowza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video streaming APIs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon IVS or Mux more popular in search?

This chart shows how often people search Google for Amazon IVS and Mux by name. Each line represents a brand's share of searches for all six video streaming APIs we track, month by month, from English-language searches worldwide.

Amazon IVS and Mux among video streaming APIs worldwide, by month

Share of searches by month for Mux, Amazon IVS. The figures are in the table below the chart.

View monthly share of searches table
MonthLiveKitWowzaCloudflare Streamapi.videoMuxAmazon IVS
Oct 202566%16.1%10.8%2.5%2.7%1.7%
Nov 202566.6%16.3%10.9%2.2%2.2%1.8%
Dec 202566.5%16.3%10.9%2.6%2.6%1.2%
Jan 202669%13.8%11.3%2.2%2.6%1.1%
Feb 202669.2%13.8%11.3%2.2%2.3%1.1%
Mar 202668.5%13.7%11.2%2.7%2.8%1.1%
Apr 202669.2%13.8%11.3%1.8%2.7%1.1%
May 202668.7%13.7%11.2%2.7%2.6%1%
Jun 202669.3%13.9%11.3%1.8%2.6%1.1%
Jul 202671.2%11.6%11.6%1.9%2.6%1%
Aug 202659.2%26.5%9.7%1.6%2.1%0.86%
Sep 202668.5%16.8%9.2%2.7%2%0.81%

How has the Amazon IVS and Mux comparison changed over the last 12 months?

3 findings
  • Mux was ahead of Amazon IVS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon IVS’s share of searches among video streaming APIs worldwide moved from 1.7% to 0.81%, and its estimated monthly branded searches moved from 1.3K to 880.
  • Across the 12 months ending September 2026, Mux’s share of searches among video streaming APIs worldwide moved from 2.7% to 2%, and its estimated monthly branded searches moved from 2.1K to 2.2K.

How did search popularity change for video streaming APIs worldwide in September 2026?

2 changes

  1. In September 2026, api.video overtook Mux to rank 4th among video streaming APIs worldwide, with 2.7% of the searches.

  2. Estimated monthly branded searches for Amazon IVS worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Amazon IVS’s and Mux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon IVS

1 branded search term

  • amazon ivs

Mux

4 branded search terms

  • mux api
  • mux hosting
  • mux video
  • mux video hosting

How the Brand Demand Index is measured

Other head-to-heads among video streaming APIs

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