Brandwave

How popular isMitre in search?

In August 2026, there were an estimated 8.1K branded searches for Mitre worldwide which is up 22.7% over the last 11 months. Mitre holds 0.02% estimated Share of Search among footballs worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas40.8%
  2. Nike40.8%
  3. Puma18.3%
  4. Mitre0.02%
  5. Select<0.01%
  6. Uhlsport<0.01%
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Which footballs compete with Mitre?

Mitre against footballs worldwide, by month

Share of Search by month for Adidas, Nike, Puma, Mitre. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaMitreSelectUhlsport
Oct 202537.3%45.9%16.8%0.01%<0.01%<0.01%
Nov 202538.6%47.2%14.2%0.01%<0.01%<0.01%
Dec 202538.6%47.2%14.2%0.01%<0.01%<0.01%
Jan 202633.9%50.8%15.3%0.01%<0.01%<0.01%
Feb 202637.3%45.9%16.8%<0.01%<0.01%<0.01%
Mar 202637.5%45.7%16.8%0.01%<0.01%<0.01%
Apr 202636%44.2%19.8%0.01%<0.01%<0.01%
May 202637.5%37.5%25%0.01%<0.01%<0.01%
Jun 202642.2%42.2%15.5%0.02%<0.01%<0.01%
Jul 202642.2%42.2%15.5%0.02%<0.01%<0.01%
Aug 202640.8%40.8%18.3%0.02%<0.01%<0.01%
Sep 2026——————

  1. 1.Adidas

    40.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Nike

    40.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Puma

    18.3%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  4. 4.Mitre

    0.02%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Select

    <0.01%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  6. 6.Uhlsport

    <0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mitre and its closest rivals

How has branded search demand for Mitre changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitre worldwide rose from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, Mitre’s estimated Share of Search among footballs worldwide held steady, from 0.01% to 0.02%.

How did search popularity change for footballs worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among footballs worldwide, from 15.5% to 18.3%.

  2. In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.

  3. In August 2026, Nike lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.

  4. Estimated monthly branded searches for Uhlsport worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  5. Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

Where does Mitre compete?

Mitre is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Footballs4th of 60.02%Shown above
Football brands4th of 50.02%Show ranking
Training cones2nd of 617.5%Show ranking
Netballs2nd of 618.3%Show ranking

How is Mitre measured?

Brandwave collects information about searches that people make online using Mitre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitre football

Do you work for Mitre? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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