Brandwave

How popular isUhlsport in search?

In August 2026, there were an estimated 590 branded searches for Uhlsport worldwide which is up 22.9% over the last 11 months. Uhlsport holds <0.01% estimated Share of Search among footballs worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas40.8%
  2. Nike40.8%
  3. Puma18.3%
  4. Mitre0.02%
  5. Select<0.01%
  6. Uhlsport<0.01%
Uhlsport website (opens in a new tab)

Follow Uhlsport and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which footballs compete with Uhlsport?

Uhlsport against footballs worldwide, by month

Share of Search by month for Adidas, Nike, Puma, Uhlsport. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikePumaMitreSelectUhlsport
Oct 202537.3%45.9%16.8%0.01%<0.01%<0.01%
Nov 202538.6%47.2%14.2%0.01%<0.01%<0.01%
Dec 202538.6%47.2%14.2%0.01%<0.01%<0.01%
Jan 202633.9%50.8%15.3%0.01%<0.01%<0.01%
Feb 202637.3%45.9%16.8%<0.01%<0.01%<0.01%
Mar 202637.5%45.7%16.8%0.01%<0.01%<0.01%
Apr 202636%44.2%19.8%0.01%<0.01%<0.01%
May 202637.5%37.5%25%0.01%<0.01%<0.01%
Jun 202642.2%42.2%15.5%0.02%<0.01%<0.01%
Jul 202642.2%42.2%15.5%0.02%<0.01%<0.01%
Aug 202640.8%40.8%18.3%0.02%<0.01%<0.01%
Sep 2026——————

  1. 1.Adidas

    40.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Nike

    40.8%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Puma

    18.3%

    Held 3rd. 9.1M estimated branded searches, +22.2% vs prior month. Share +2.8 points.

  4. 4.Mitre

    0.02%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Select

    <0.01%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  6. 6.Uhlsport

    <0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Uhlsport and its closest rivals

How has branded search demand for Uhlsport changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Uhlsport worldwide rose from 480 to 590.
  • Across the 11 months ending August 2026, Uhlsport’s estimated Share of Search among footballs worldwide held steady at <0.01%.

How did search popularity change for footballs worldwide in August 2026?

  1. In August 2026, Puma gained estimated Share of Search among footballs worldwide, from 15.5% to 18.3%.

  2. In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.

  3. In August 2026, Nike lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.

  4. Estimated monthly branded searches for Uhlsport worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  5. Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

How is Uhlsport measured?

Brandwave collects information about searches that people make online using Uhlsport’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • uhlsport football

Do you work for Uhlsport? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Uhlsport your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free