How popular isLuma in search?
In August 2026, there were an estimated 450K branded searches for Luma worldwide which is up 1011.1% over the last 11 months. Luma holds 16.4% estimated Share of Search among AI video generators worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AI video generators compete with Luma?
Share of Search by month for HeyGen, Luma, Synthesia, Pika, Runway. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | Luma | Synthesia | Pika | Runway |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 1.4% | 19.2% | 3.1% | 12.5% |
| Nov 2025 | 65.4% | 3% | 16.4% | 3% | 12.2% |
| Dec 2025 | 63.1% | 6.7% | 15.8% | 4.5% | 10% |
| Jan 2026 | 63.2% | 8.5% | 13.2% | 4.7% | 10.4% |
| Feb 2026 | 65.9% | 9.2% | 11.5% | 4.1% | 9.2% |
| Mar 2026 | 54.4% | 11.4% | 9.6% | 7.6% | 17% |
| Apr 2026 | 53.8% | 11.2% | 9.4% | 5% | 20.6% |
| May 2026 | 58.7% | 15.4% | 8.8% | 4.6% | 12.6% |
| Jun 2026 | 59.1% | 15.3% | 12% | 6.8% | 6.8% |
| Jul 2026 | 57.1% | 17.5% | 10.6% | 9.6% | 5.3% |
| Aug 2026 | 61.2% | 16.4% | 9.4% | 9% | 4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 1.7M | -6.2% | +4.2 points | |
| 2, held 2nd | 16.4% | 450K | -18.2% | -1.1 points | |
| 3, held 3rd | 9.4% | 258K | -22.5% | -1.2 points | |
| 4, held 4th | 9% | 246K | -18.3% | -0.6 points | |
| 5, held 5th | 4% | 110K | -33.3% | -1.2 points |
1.
HeyGen
61.2%
Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share +4.2 points.
2.
Luma
16.4%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
9.4%
Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.2 points.
4.
Pika9%
Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
5.
Runway4%
Held 5th. 110K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
Compare search popularity between Luma and its closest rivals
How has branded search demand for Luma changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Luma worldwide rose from 40.5K to 450K.
- Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide increased from 1.4% to 16.4%.
- Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide peaked at 17.5% in July 2026 and was lowest at 1.4% in October 2025.
- Across the 11 months ending August 2026, Luma rose from 5th to 2nd among AI video generators worldwide.
How did search popularity change for AI video generators worldwide in August 2026?
5 changes
In August 2026, HeyGen gained estimated Share of Search among AI video generators worldwide, from 57.1% to 61.2%.
In August 2026, Runway lost estimated Share of Search among AI video generators worldwide, from 5.3% to 4%.
In August 2026, Synthesia lost estimated Share of Search among AI video generators worldwide, from 10.6% to 9.4%.
In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%.
In August 2026, Pika lost estimated Share of Search among AI video generators worldwide, from 9.6% to 9%.
How is Luma measured?
Brandwave collects information about searches that people make online using Luma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- luma dream machine
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Is Luma your brand?
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