HeyGen vs Luma:Which is more popular by branded search?
In August 2026, HeyGen had more branded searches than Luma among AI video generators worldwide. HeyGen was estimated to have 1.7M branded searches compared to Luma’s 450K, and held a 61.2% Share of Search versus Luma’s 16.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HeyGen or Luma?
Compare the tools people use to generate video from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HeyGen, Luma. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | Luma | Synthesia | Pika | Runway |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 1.4% | 19.2% | 3.1% | 12.5% |
| Nov 2025 | 65.4% | 3% | 16.4% | 3% | 12.2% |
| Dec 2025 | 63.1% | 6.7% | 15.8% | 4.5% | 10% |
| Jan 2026 | 63.2% | 8.5% | 13.2% | 4.7% | 10.4% |
| Feb 2026 | 65.9% | 9.2% | 11.5% | 4.1% | 9.2% |
| Mar 2026 | 54.4% | 11.4% | 9.6% | 7.6% | 17% |
| Apr 2026 | 53.8% | 11.2% | 9.4% | 5% | 20.6% |
| May 2026 | 58.7% | 15.4% | 8.8% | 4.6% | 12.6% |
| Jun 2026 | 59.1% | 15.3% | 12% | 6.8% | 6.8% |
| Jul 2026 | 57.1% | 17.5% | 10.6% | 9.6% | 5.3% |
| Aug 2026 | 61.2% | 16.4% | 9.4% | 9% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the HeyGen and Luma comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of Luma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI video generators worldwide moved from 63.9% to 61.2%, and its estimated monthly branded searches moved from 1.9M to 1.7M.
- Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide moved from 1.4% to 16.4%, and its estimated monthly branded searches moved from 40.5K to 450K.
How did search popularity change for AI video generators worldwide in August 2026?
2 changes
In August 2026, HeyGen gained estimated Share of Search among AI video generators worldwide, from 57.1% to 61.2%.
In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using HeyGen’s and Luma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.