Luma vs Synthesia:Which is more popular by branded search?
In August 2026, Luma had more branded searches than Synthesia among AI video generators worldwide. Luma was estimated to have 450K branded searches compared to Synthesia’s 258K, and held a 16.4% Share of Search versus Synthesia’s 9.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Luma or Synthesia?
Compare the tools people use to generate video from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Luma, Synthesia. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | Luma | Synthesia | Pika | Runway |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 1.4% | 19.2% | 3.1% | 12.5% |
| Nov 2025 | 65.4% | 3% | 16.4% | 3% | 12.2% |
| Dec 2025 | 63.1% | 6.7% | 15.8% | 4.5% | 10% |
| Jan 2026 | 63.2% | 8.5% | 13.2% | 4.7% | 10.4% |
| Feb 2026 | 65.9% | 9.2% | 11.5% | 4.1% | 9.2% |
| Mar 2026 | 54.4% | 11.4% | 9.6% | 7.6% | 17% |
| Apr 2026 | 53.8% | 11.2% | 9.4% | 5% | 20.6% |
| May 2026 | 58.7% | 15.4% | 8.8% | 4.6% | 12.6% |
| Jun 2026 | 59.1% | 15.3% | 12% | 6.8% | 6.8% |
| Jul 2026 | 57.1% | 17.5% | 10.6% | 9.6% | 5.3% |
| Aug 2026 | 61.2% | 16.4% | 9.4% | 9% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Luma and Synthesia comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Luma took it in March 2026.
- Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide moved from 1.4% to 16.4%, and its estimated monthly branded searches moved from 40.5K to 450K.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators worldwide moved from 19.2% to 9.4%, and its estimated monthly branded searches moved from 567K to 258K.
How did search popularity change for AI video generators worldwide in August 2026?
2 changes
In August 2026, Synthesia lost estimated Share of Search among AI video generators worldwide, from 10.6% to 9.4%.
In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Luma’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.