How popular isLoctite in search?
In September 2026, there were an estimated 246K branded searches for Loctite worldwide which held steady over the last 12 months. Loctite holds 58.4% estimated Share of Search among spray Adhesive brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Loctite58.4%
Gorilla Glue39.2%
Strong2.4%
Follow Loctite and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which spray Adhesive brands compete with Loctite?
Share of Search by month for Loctite, Gorilla Glue, Strong. The figures are in the table below the chart.
View monthly share of search table
| Month | Loctite | Gorilla Glue | Strong |
|---|---|---|---|
| Oct 2025 | 53.6% | 43.8% | 2.6% |
| Nov 2025 | 58.4% | 39.2% | 2.4% |
| Dec 2025 | 53.2% | 43.6% | 3.2% |
| Jan 2026 | 57.3% | 38.5% | 4.2% |
| Feb 2026 | 58.1% | 39% | 2.9% |
| Mar 2026 | 58.1% | 39% | 2.9% |
| Apr 2026 | 58.1% | 39% | 2.9% |
| May 2026 | 58.4% | 39.2% | 2.4% |
| Jun 2026 | 62.9% | 34.5% | 2.5% |
| Jul 2026 | 58.4% | 39.2% | 2.4% |
| Aug 2026 | 58.4% | 39.2% | 2.4% |
| Sep 2026 | 58.4% | 39.2% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 246K | 0% | 0 points | |
| 2, held 2nd | 39.2% | 165K | 0% | 0 points | |
| 3, held 3rd | 2.4% | 9.9K | 0% | 0 points |
Compare search popularity between Loctite and its closest rivals
How has branded search demand for Loctite changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Loctite worldwide held steady at 246K.
- Across the 12 months ending September 2026, Loctite’s estimated Share of Search among spray Adhesive brands worldwide increased from 53.6% to 58.4%.
- Across the 12 months ending September 2026, Loctite’s estimated Share of Search among spray Adhesive brands worldwide peaked at 62.9% in June 2026 and was lowest at 53.2% in December 2025.
How did search popularity change for spray Adhesive brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Gorilla Glue worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Loctite compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Glue Sticks brands | 4th of 5 | 8.3% | Show ranking |
| Epoxy brands | 2nd of 6 | 10.3% | Show ranking |
| Adhesive and sealant brands | 1st of 6 | 40.7% | Show ranking |
| Spray Adhesive brands | 1st of 3 | 58.4% | Shown above |
How is Loctite measured?
Brandwave collects information about searches that people make online using Loctite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- loctite
Who owns Loctite?
Loctite is owned by Henkel AG & Co. KGaA. Brandwave does not track any other brands owned by Henkel AG & Co. KGaA.
Do you work for Loctite? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Loctite your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.