Brandwave

Gorilla Glue vs Loctite:Which is searched more?

In September 2026, Loctite had more branded searches than Gorilla Glue among spray Adhesive brands worldwide. Loctite was estimated to have 246K branded searches compared to Gorilla Glue’s 165K, and held a 58.4% Share of Search versus Gorilla Glue’s 39.2%. These are worldwide searches for English-language branded terms.

Share of Search among spray Adhesive brands worldwide in September 2026Which is more popular in search, Gorilla Glue or Loctite?
Gorilla Glue39.2%165K searches
vs
Loctite58.4%246K searches

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Which is more popular in search, Gorilla Glue or Loctite?

Compare the spray adhesive brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gorilla Glue and Loctite among spray Adhesive brands worldwide, by month

Share of Search by month for Loctite, Gorilla Glue. The figures are in the table below the chart.

View monthly share of search table
MonthLoctiteGorilla GlueStrong
Oct 202553.6%43.8%2.6%
Nov 202558.4%39.2%2.4%
Dec 202553.2%43.6%3.2%
Jan 202657.3%38.5%4.2%
Feb 202658.1%39%2.9%
Mar 202658.1%39%2.9%
Apr 202658.1%39%2.9%
May 202658.4%39.2%2.4%
Jun 202662.9%34.5%2.5%
Jul 202658.4%39.2%2.4%
Aug 202658.4%39.2%2.4%
Sep 202658.4%39.2%2.4%

How has the Gorilla Glue and Loctite comparison changed over the last 12 months?

  • Loctite was ahead of Gorilla Glue in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gorilla Glue’s estimated Share of Search among spray Adhesive brands worldwide moved from 43.8% to 39.2%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Loctite’s estimated Share of Search among spray Adhesive brands worldwide moved from 53.6% to 58.4%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for spray Adhesive brands worldwide in September 2026?

  1. Estimated monthly branded searches for Gorilla Glue worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Other head-to-heads among spray Adhesive brands

How each brand is measured

Brandwave collects information about searches that people make online using Gorilla Glue’s and Loctite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorilla Glue

1 branded search term

  • gorilla glue

Loctite

1 branded search term

  • loctite

How the Brand Demand Index is measured

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