Brandwave

How popular isKumon in search?

In August 2026, there were an estimated 450K branded searches for Kumon worldwide which is down 18.2% over the last 11 months. Kumon holds 77.3% estimated Share of Search among tutoring services worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kumon77.3%
  2. Explore Learning12.7%
  3. Sylvan Learning5.7%
  4. Huntington Learning3.1%
  5. Tutor Doctor0.93%
  6. Mathnasium0.22%
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Which tutoring services compete with Kumon?

Kumon against tutoring services worldwide, by month

Share of Search by month for Kumon, Explore Learning, Sylvan Learning, Huntington Learning. The figures are in the table below the chart.

View monthly share of search table
MonthKumonExplore LearningSylvan LearningHuntington LearningTutor DoctorMathnasium
Oct 202568.7%20.6%6.2%3.4%1%0.11%
Nov 202572.8%17.9%5.4%2.9%0.87%0.1%
Dec 202575.3%15.1%5.5%3%0.9%0.1%
Jan 202677.9%12.7%5.7%2.6%0.94%0.08%
Feb 202674.9%15%5.5%3%1.1%0.49%
Mar 202672.7%17.8%5.4%2.9%1.1%0.13%
Apr 202675.3%15.1%5.5%3%0.9%0.12%
May 202677.3%12.7%5.7%3.1%0.93%0.18%
Jun 202685%6.3%5.1%2.8%0.68%0.16%
Jul 202683.4%7.5%5%2.7%1%0.3%
Aug 202677.3%12.7%5.7%3.1%0.93%0.22%
Sep 2026——————

  1. 1.Kumon

    77.3%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -6.1 points.

  2. 2.Explore Learning

    12.7%

    Held 2nd. 74K estimated branded searches, +82.7% vs prior month. Share +5.2 points.

  3. 3.Sylvan Learning

    5.7%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  4. 4.Huntington Learning

    3.1%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  5. 5.Tutor Doctor

    0.93%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Mathnasium

    0.22%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Kumon and its closest rivals

How has branded search demand for Kumon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kumon worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring services worldwide increased from 68.7% to 77.3%.
  • Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring services worldwide peaked at 85% in June 2026 and was lowest at 68.7% in October 2025.

How did search popularity change for tutoring services worldwide in August 2026?

  1. In August 2026, Explore Learning gained estimated Share of Search among tutoring services worldwide, from 7.5% to 12.7%.

  2. In August 2026, Sylvan Learning gained estimated Share of Search among tutoring services worldwide, from 5% to 5.7%.

  3. In August 2026, Kumon lost estimated Share of Search among tutoring services worldwide, from 83.4% to 77.3%.

  4. Estimated monthly branded searches for Mathnasium worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.

  5. Estimated monthly branded searches for Tutor Doctor worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Huntington Learning worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How is Kumon measured?

Brandwave collects information about searches that people make online using Kumon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kumon

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How the Brand Demand Index is measured

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