Brandwave

Huntington Learning vs Kumon:Which is more popular by branded search?

In August 2026, Kumon had more branded searches than Huntington Learning among tutoring services worldwide. Kumon was estimated to have 450K branded searches compared to Huntington Learning’s 18.1K, and held a 77.3% Share of Search versus Huntington Learning’s 3.1%. These are worldwide searches for English-language branded terms.

Share of Search among tutoring services worldwide in August 2026Which is more popular in search, Huntington Learning or Kumon?
Huntington Learning3.1%18.1K searches
vs
Kumon77.3%450K searches

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Which is more popular in search, Huntington Learning or Kumon?

Compare the tutoring services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Huntington Learning and Kumon among tutoring services worldwide, by month

Share of Search by month for Kumon, Huntington Learning. The figures are in the table below the chart.

View monthly share of search table
MonthKumonExplore LearningSylvan LearningHuntington LearningTutor DoctorMathnasium
Oct 202568.7%20.6%6.2%3.4%1%0.11%
Nov 202572.8%17.9%5.4%2.9%0.87%0.1%
Dec 202575.3%15.1%5.5%3%0.9%0.1%
Jan 202677.9%12.7%5.7%2.6%0.94%0.08%
Feb 202674.9%15%5.5%3%1.1%0.49%
Mar 202672.7%17.8%5.4%2.9%1.1%0.13%
Apr 202675.3%15.1%5.5%3%0.9%0.12%
May 202677.3%12.7%5.7%3.1%0.93%0.18%
Jun 202685%6.3%5.1%2.8%0.68%0.16%
Jul 202683.4%7.5%5%2.7%1%0.3%
Aug 202677.3%12.7%5.7%3.1%0.93%0.22%
Sep 2026——————

How has the Huntington Learning and Kumon comparison changed over the last 12 months?

  • Kumon was ahead of Huntington Learning in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Huntington Learning’s estimated Share of Search among tutoring services worldwide moved from 3.4% to 3.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring services worldwide moved from 68.7% to 77.3%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for tutoring services worldwide in August 2026?

  1. In August 2026, Kumon lost estimated Share of Search among tutoring services worldwide, from 83.4% to 77.3%.

  2. Estimated monthly branded searches for Huntington Learning worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Huntington Learning’s and Kumon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huntington Learning

1 branded search term

  • huntington learning center

Kumon

1 branded search term

  • kumon

How the Brand Demand Index is measured

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