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Tutoring services:Which brands are most popular in search?

In August 2026, Kumon was the most searched among tutoring services worldwide, with an estimated 450K branded searches and 75% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kumon75%
  2. Explore Learning12.3%
  3. Huntington Learning6%
  4. Sylvan Learning5.5%
  5. Tutor Doctor0.9%
  6. Mathnasium0.22%

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Share of SearchLeaderboard

Compare the tutoring services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tutoring services worldwide, by month

Share of Search by month for Kumon, Explore Learning, Huntington Learning, Sylvan Learning. The figures are in the table below the chart.

View monthly share of search table
MonthKumonExplore LearningHuntington LearningSylvan LearningTutor DoctorMathnasium
Oct 202566.5%19.9%6.5%6%0.98%0.11%
Nov 202570.8%17.4%5.7%5.2%0.85%0.09%
Dec 202573.1%14.7%5.9%5.4%0.88%0.1%
Jan 202676%12.4%5%5.6%0.91%0.08%
Feb 202672.7%14.5%5.9%5.4%1.1%0.48%
Mar 202670.6%17.3%5.7%5.2%1%0.13%
Apr 202673.1%14.6%5.9%5.4%0.88%0.12%
May 202675%12.3%6.1%5.5%0.9%0.18%
Jun 202682.7%6.1%5.5%5%0.66%0.16%
Jul 202681.2%7.3%5.3%4.9%0.97%0.29%
Aug 202675%12.3%6%5.5%0.9%0.22%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Kumon

    75%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -6.2 points.

  2. 2.Explore Learning

    12.3%

    Held 2nd. 74K estimated branded searches, +82.7% vs prior month. Share +5 points.

  3. 3.Huntington Learning

    6%

    Held 3rd. 36.2K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  4. 4.Sylvan Learning

    5.5%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  5. 5.Tutor Doctor

    0.9%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Mathnasium

    0.22%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among tutoring services worldwide?

In August 2026, Kumon was the most searched among tutoring services worldwide, with an estimated 450K branded searches and 75% estimated Share of Search within this set. Explore Learning is in 2nd place, 62.7 percentage points behind at 12.3% Share of Search.

Global tutoring services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kumon66.5% → 75%82.7%Jun 202666.5%Oct 20251st
Explore Learning19.9% → 12.3%19.9%Oct 20256.1%Jun 20262nd
Huntington Learning6.5% → 6%6.5%Oct 20255%Jan 20263rd
Sylvan Learning6% → 5.5%6%Oct 20254.9%Jul 20264th
Tutor Doctor0.98% → 0.9%1.1%Feb 20260.66%Jun 20265th
Mathnasium0.11% → 0.22%0.48%Feb 20260.08%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring services worldwide increased from 66.5% to 75%.
  • Across the 11 months ending August 2026, Explore Learning’s estimated Share of Search among tutoring services worldwide decreased from 19.9% to 12.3%.
  • Across the 11 months ending August 2026, Huntington Learning’s estimated Share of Search among tutoring services worldwide decreased from 6.5% to 6%.
  • Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring services worldwide peaked at 82.7% in June 2026 and was lowest at 66.5% in October 2025.
  • Across the 11 months ending August 2026, Explore Learning’s estimated Share of Search among tutoring services worldwide peaked at 19.9% in October 2025 and was lowest at 6.1% in June 2026.
  • Across the 11 months ending August 2026, Huntington Learning’s estimated Share of Search among tutoring services worldwide peaked at 6.5% in October 2025 and was lowest at 5% in January 2026.
  • Across the 11 months ending August 2026, Sylvan Learning’s estimated Share of Search among tutoring services worldwide peaked at 6% in October 2025 and was lowest at 4.9% in July 2026.
  • Across the 11 months ending August 2026, Sylvan Learning, Tutor Doctor and Mathnasium held steady: their estimated Share of Search among tutoring services worldwide each moved less than 0.5 percentage points.

How did search popularity change for tutoring services worldwide in August 2026?

  1. In August 2026, Explore Learning gained estimated Share of Search among tutoring services worldwide, from 7.3% to 12.3%.

  2. In August 2026, Huntington Learning gained estimated Share of Search among tutoring services worldwide, from 5.3% to 6%.

  3. In August 2026, Sylvan Learning gained estimated Share of Search among tutoring services worldwide, from 4.9% to 5.5%.

  4. In August 2026, Kumon lost estimated Share of Search among tutoring services worldwide, from 81.2% to 75%.

  5. Estimated monthly branded searches for Mathnasium worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.

  6. Estimated monthly branded searches for Tutor Doctor worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

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