Kumon vs Sylvan Learning:Which is more popular by branded search?
In August 2026, Kumon had more branded searches than Sylvan Learning among tutoring services worldwide. Kumon was estimated to have 450K branded searches compared to Sylvan Learning’s 33.1K, and held a 77.3% Share of Search versus Sylvan Learning’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kumon or Sylvan Learning?
Compare the tutoring services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kumon, Sylvan Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Kumon | Explore Learning | Sylvan Learning | Huntington Learning | Tutor Doctor | Mathnasium |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 20.6% | 6.2% | 3.4% | 1% | 0.11% |
| Nov 2025 | 72.8% | 17.9% | 5.4% | 2.9% | 0.87% | 0.1% |
| Dec 2025 | 75.3% | 15.1% | 5.5% | 3% | 0.9% | 0.1% |
| Jan 2026 | 77.9% | 12.7% | 5.7% | 2.6% | 0.94% | 0.08% |
| Feb 2026 | 74.9% | 15% | 5.5% | 3% | 1.1% | 0.49% |
| Mar 2026 | 72.7% | 17.8% | 5.4% | 2.9% | 1.1% | 0.13% |
| Apr 2026 | 75.3% | 15.1% | 5.5% | 3% | 0.9% | 0.12% |
| May 2026 | 77.3% | 12.7% | 5.7% | 3.1% | 0.93% | 0.18% |
| Jun 2026 | 85% | 6.3% | 5.1% | 2.8% | 0.68% | 0.16% |
| Jul 2026 | 83.4% | 7.5% | 5% | 2.7% | 1% | 0.3% |
| Aug 2026 | 77.3% | 12.7% | 5.7% | 3.1% | 0.93% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kumon and Sylvan Learning comparison changed over the last 12 months?
3 findings
- Kumon was ahead of Sylvan Learning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring services worldwide moved from 68.7% to 77.3%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Sylvan Learning’s estimated Share of Search among tutoring services worldwide moved from 6.2% to 5.7%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for tutoring services worldwide in August 2026?
2 changes
In August 2026, Sylvan Learning gained estimated Share of Search among tutoring services worldwide, from 5% to 5.7%.
In August 2026, Kumon lost estimated Share of Search among tutoring services worldwide, from 83.4% to 77.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Kumon’s and Sylvan Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kumon
1 branded search term
- kumon
Sylvan Learning
1 branded search term
- sylvan learning
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.