Kumon vs Mathnasium:Which is more popular by branded search?
In August 2026, Kumon had more branded searches than Mathnasium among tutoring services worldwide. Kumon was estimated to have 450K branded searches compared to Mathnasium’s 1.3K, and held a 77.3% Share of Search versus Mathnasium’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kumon or Mathnasium?
Compare the tutoring services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kumon, Mathnasium. The figures are in the table below the chart.
View monthly share of search table
| Month | Kumon | Explore Learning | Sylvan Learning | Huntington Learning | Tutor Doctor | Mathnasium |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 20.6% | 6.2% | 3.4% | 1% | 0.11% |
| Nov 2025 | 72.8% | 17.9% | 5.4% | 2.9% | 0.87% | 0.1% |
| Dec 2025 | 75.3% | 15.1% | 5.5% | 3% | 0.9% | 0.1% |
| Jan 2026 | 77.9% | 12.7% | 5.7% | 2.6% | 0.94% | 0.08% |
| Feb 2026 | 74.9% | 15% | 5.5% | 3% | 1.1% | 0.49% |
| Mar 2026 | 72.7% | 17.8% | 5.4% | 2.9% | 1.1% | 0.13% |
| Apr 2026 | 75.3% | 15.1% | 5.5% | 3% | 0.9% | 0.12% |
| May 2026 | 77.3% | 12.7% | 5.7% | 3.1% | 0.93% | 0.18% |
| Jun 2026 | 85% | 6.3% | 5.1% | 2.8% | 0.68% | 0.16% |
| Jul 2026 | 83.4% | 7.5% | 5% | 2.7% | 1% | 0.3% |
| Aug 2026 | 77.3% | 12.7% | 5.7% | 3.1% | 0.93% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kumon and Mathnasium comparison changed over the last 12 months?
3 findings
- Kumon was ahead of Mathnasium in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring services worldwide moved from 68.7% to 77.3%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Mathnasium’s estimated Share of Search among tutoring services worldwide moved from 0.11% to 0.22%, and its estimated monthly branded searches moved from 880 to 1.3K.
How did search popularity change for tutoring services worldwide in August 2026?
2 changes
In August 2026, Kumon lost estimated Share of Search among tutoring services worldwide, from 83.4% to 77.3%.
Estimated monthly branded searches for Mathnasium worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kumon’s and Mathnasium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kumon
1 branded search term
- kumon
Mathnasium
1 branded search term
- mathnasium tutoring
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.