Brandwave

How popular isJVN in search?

In September 2026, people searched for JVN by name about 1,000 times worldwide, a 23.1% decrease from the previous year. These searches made up 0.16% of all global hair oil brand searches, placing JVN 11th out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Moroccanoil60.6%
  2. Gisou8.2%
  3. Kérastase8.2%
  4. Mielle5.9%
  5. Verb5.5%
  6. OGX3.7%
  7. Olaplex3.7%
  8. +1 more
  9. Amika0.31%
  10. Briogeo0.26%
  11. JVN0.16%
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Which hair oil brands compete with JVN?

JVN against hair oil brands worldwide, by month

Share of searches by month for Moroccanoil, Gisou, Kérastase, Mielle, Verb, OGX, Olaplex, OUAI, JVN. The figures are in the table below the chart.

View monthly share of searches table
MonthMoroccanoilGisouKérastaseMielleVerbOGXOlaplexOUAIAmikaBriogeoJVN
Oct 202562.6%8.4%8.4%6.4%3.8%3.1%2.1%4.6%0.18%0.33%0.18%
Nov 202560.7%12.1%8.2%5.1%3%2.4%2.4%5.5%0.14%0.26%0.21%
Dec 202562.7%10.3%8.4%5.1%3.1%2.5%2.5%4.6%0.22%0.27%0.22%
Jan 202660.7%8.2%8.2%7.4%3.7%3.7%3%4.5%0.22%0.32%0.26%
Feb 202660.7%8.2%8.2%7.4%3.7%4.5%3%3.7%0.26%0.31%0.26%
Mar 202662.9%6.9%8.5%6.3%3.8%4.6%2.5%3.8%0.27%0.27%0.22%
Apr 202658.4%6.4%9.6%7.1%5.3%5.3%2.9%4.3%0.25%0.25%0.21%
May 202669.9%5.1%6.3%4.7%3.4%4.2%2.3%3.4%0.24%0.2%0.17%
Jun 202659.2%6.5%9.7%5.9%5.3%5.3%2.9%4.4%0.26%0.26%0.16%
Jul 202655.5%9.1%11.2%5.5%5%6.1%2.7%4.1%0.24%0.24%0.2%
Aug 202662.8%6.9%8.4%5.1%4.6%4.6%3.1%3.8%0.22%0.22%0.14%
Sep 202660.6%8.2%8.2%5.9%5.5%3.7%3.7%3.7%0.31%0.26%0.16%
  1. Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  2. 2.Gisou

    8.2%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.Mielle

    5.9%

    Held 4th. 36K estimated branded searches, -1.9% vs prior month. Share +0.8 points.

  5. 5.Verb

    5.5%

    Moved from 6th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.OGX

    3.7%

    Moved from 5th to 6th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1 points.

  7. 7.Olaplex

    3.7%

    Moved from 8th to 7th. 22.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.OUAI

    3.7%

    Moved from 7th to 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  9. 9.Amika

    0.31%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.1 points.

  10. 10.Briogeo

    0.26%

    Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.JVN

    0.16%

    Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between JVN and its closest rivals

Every comparison with JVN

10 comparisons

How has branded search demand for JVN changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JVN worldwide fell from 1.3K to 1K.
  • Across the 12 months ending September 2026, JVN’s share of searches among hair oil brands worldwide held steady, from 0.18% to 0.16%.

How did search popularity change for hair oil brands worldwide in September 2026?

6 changes
  1. In September 2026, Verb overtook OGX to rank 5th among hair oil brands worldwide, with 5.5% of the searches.

  2. In September 2026, Gisou overtook Kérastase to rank 2nd among hair oil brands worldwide, with 8.2% of the searches.

  3. In September 2026, Olaplex overtook OUAI to rank 7th among hair oil brands worldwide, with 3.7% of the searches.

  4. In September 2026, Mielle gained share of searches among hair oil brands worldwide, from 5.1% to 5.9%.

  5. In September 2026, Moroccanoil lost share of searches among hair oil brands worldwide, from 62.8% to 60.6%.

  6. In September 2026, OGX lost share of searches among hair oil brands worldwide, from 4.6% to 3.7%.

How are JVN’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using JVN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jvn hair oil

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How the Brand Demand Index is measured

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Is JVN your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.