How popular isIveco in search?
In September 2026, there were an estimated 301K branded searches for Iveco worldwide which is down 18.2% over the last 12 months. Iveco holds 26.3% estimated Share of Search among truck brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Scania39.3%Iveco26.3%
Hino14.4%Volvo Trucks9.6%
MAN Truck and Bus6.9%
DAF3.5%
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Which truck brands compete with Iveco?
Share of Search by month for Scania, Iveco, Hino, Volvo Trucks, MAN Truck and Bus, DAF. The figures are in the table below the chart.
View monthly share of search table
| Month | Scania | Iveco | Hino | Volvo Trucks | MAN Truck and Bus | DAF |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 29.8% | 13.3% | 10.9% | 6.3% | 3.3% |
| Nov 2025 | 37.5% | 25.1% | 13.8% | 11.3% | 9.5% | 2.8% |
| Dec 2025 | 39.6% | 26.5% | 14.5% | 9.7% | 6.8% | 2.9% |
| Jan 2026 | 38.5% | 25.7% | 14.1% | 11.5% | 6.7% | 3.5% |
| Feb 2026 | 38.7% | 25.9% | 14.2% | 11.6% | 6.7% | 2.8% |
| Mar 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 6.8% | 3.5% |
| Apr 2026 | 33.8% | 27.6% | 15.2% | 12.4% | 7.3% | 3.7% |
| May 2026 | 40% | 26.8% | 14.7% | 9.8% | 5.9% | 2.9% |
| Jun 2026 | 34.2% | 28% | 15.3% | 12.6% | 6.1% | 3.8% |
| Jul 2026 | 34.6% | 28.3% | 15.5% | 10.3% | 7.5% | 3.8% |
| Aug 2026 | 35.1% | 28.7% | 15.7% | 10.5% | 6.2% | 3.9% |
| Sep 2026 | 39.3% | 26.3% | 14.4% | 9.6% | 6.9% | 3.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 450K | +22.3% | +4.2 points | |
| 2, held 2nd | 26.3% | 301K | 0% | -2.4 points | |
| 3, held 3rd | 14.4% | 165K | 0% | -1.3 points | |
| 4, held 4th | 9.6% | 110K | 0% | -0.9 points | |
| 5, held 5th | 6.9% | 79.4K | +22.3% | +0.7 points | |
| 6, held 6th | 3.5% | 40.5K | 0% | -0.3 points |
1.
Scania39.3%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4.2 points.
2.
26.3%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.4 points.
3.
Hino14.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.3 points.
9.6%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.
6.9%
Held 5th. 79.4K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
6.
DAF3.5%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Iveco and its closest rivals
Every comparison with Iveco
5 comparisons
How has branded search demand for Iveco changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Iveco worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Iveco’s estimated Share of Search among truck brands worldwide decreased from 29.8% to 26.3%.
- Across the 12 months ending September 2026, Iveco’s estimated Share of Search among truck brands worldwide peaked at 29.8% in October 2025 and was lowest at 25.1% in November 2025.
How did search popularity change for truck brands worldwide in September 2026?
5 changes
In September 2026, Scania gained estimated Share of Search among truck brands worldwide, from 35.1% to 39.3%.
In September 2026, MAN Truck and Bus gained estimated Share of Search among truck brands worldwide, from 6.2% to 6.9%.
In September 2026, Iveco lost estimated Share of Search among truck brands worldwide, from 28.7% to 26.3%.
In September 2026, Hino lost estimated Share of Search among truck brands worldwide, from 15.7% to 14.4%.
In September 2026, Volvo Trucks lost estimated Share of Search among truck brands worldwide, from 10.5% to 9.6%.
How is Iveco measured?
Brandwave collects information about searches that people make online using Iveco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- iveco
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Is Iveco your brand?
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