Brandwave

How popular isItron in search?

In August 2026, there were an estimated 18.1K branded searches for Itron worldwide which is down 18.5% over the last 11 months. Itron holds 23.1% estimated Share of Search among utility billing software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sally Hansen63.1%
  2. Itron23.1%
  3. VertexOne12.6%
  4. Cayenta0.75%
  5. Robert Harris0.5%
Itron website (opens in a new tab)

Follow Itron and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which utility billing software compete with Itron?

Itron against utility billing software worldwide, by month

Share of Search by month for Sally Hansen, Itron, VertexOne. The figures are in the table below the chart.

View monthly share of search table
MonthSally HansenItronVertexOneCayentaRobert Harris
Oct 202558.4%26.2%14.3%0.85%0.31%
Nov 202560.2%27%12%0.58%0.26%
Dec 202563.3%23.1%12.7%0.5%0.41%
Jan 202663.3%23.1%12.7%0.61%0.33%
Feb 202661.5%27.6%10.1%0.6%0.32%
Mar 202659.9%26.9%12%0.71%0.47%
Apr 202659.8%26.8%12%0.87%0.47%
May 202669%20.6%9.2%0.67%0.44%
Jun 202667.6%20.2%11.1%0.66%0.44%
Jul 202663%23%12.6%0.92%0.5%
Aug 202663.1%23.1%12.6%0.75%0.5%
Sep 2026—————

  1. 1.Sally Hansen

    63.1%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Itron

    23.1%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.VertexOne

    12.6%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cayenta

    0.75%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  5. 5.Robert Harris

    0.5%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Itron and its closest rivals

How has branded search demand for Itron changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Itron worldwide fell from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility billing software worldwide decreased from 26.2% to 23.1%.
  • Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility billing software worldwide peaked at 27.6% in February 2026 and was lowest at 20.2% in June 2026.

How did search popularity change for utility billing software worldwide in August 2026?

  1. VertexOne’s estimated Share of Search among utility billing software worldwide has gained ground for 3 months in a row, from 9.2% to 12.6% in August 2026.

  2. Estimated monthly branded searches for Robert Harris worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.

  3. Estimated monthly branded searches for Itron worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Cayenta worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

Where does Itron compete?

Itron is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart grid platforms5th of 50.9%Show ranking
Utilities software5th of 62.2%Show ranking
Utility customer information systems2nd of 521%Show ranking
Utility billing software2nd of 523.1%Shown above

How is Itron measured?

Brandwave collects information about searches that people make online using Itron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • itron

Do you work for Itron? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Itron your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free