Brandwave

How popular isItron in search?

In August 2026, there were an estimated 18.1K branded searches for Itron worldwide which is down 18.5% over the last 11 months. Itron holds 2.2% estimated Share of Search among utilities software worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sensus54.5%
  2. SAP Concur26.7%
  3. Hansen13.3%
  4. Landis+Gyr3.3%
  5. Itron2.2%
  6. Oracle Utilities0.07%
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Which utilities software compete with Itron?

Itron against utilities software worldwide, by month

Share of Search by month for Sensus, SAP Concur, Hansen, Landis+Gyr, Itron. The figures are in the table below the chart.

View monthly share of search table
MonthSensusSAP ConcurHansenLandis+GyrItronOracle Utilities
Oct 20258.9%59.1%19.8%7.2%4.9%0.16%
Nov 20258.3%55.2%22.6%8.3%5.5%0.18%
Dec 20258.5%56.4%23.3%7%4.7%0.15%
Jan 202616.1%48.6%23.9%7.2%3.9%0.16%
Feb 20268.3%56.3%22.8%6.8%5.6%0.18%
Mar 20267.3%60.2%20.1%7.3%4.9%0.16%
Apr 202610.8%58.5%19.7%5.9%4.8%0.19%
May 202614.4%53.1%21.5%6.5%4.3%0.14%
Jun 202615.5%55.9%19%5.7%3.8%0.12%
Jul 202617.2%51.2%21%6.3%4.2%0.14%
Aug 202654.5%26.7%13.3%3.3%2.2%0.07%
Sep 2026——————

  1. 1.Sensus

    54.5%

    Moved from 3rd to 1st. 450K estimated branded searches, +508.1% vs prior month. Share +37.3 points.

  2. 2.SAP Concur

    26.7%

    Moved from 1st to 2nd. 220K estimated branded searches, -0.14% vs prior month. Share -24.5 points.

  3. 3.Hansen

    13.3%

    Moved from 2nd to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share -7.7 points.

  4. 4.Landis+Gyr

    3.3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -3 points.

  5. 5.Itron

    2.2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -2 points.

  6. 6.Oracle Utilities

    0.07%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Itron and its closest rivals

How has branded search demand for Itron changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Itron worldwide fell from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide decreased from 4.9% to 2.2%.
  • Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide peaked at 5.6% in February 2026 and was lowest at 2.2% in August 2026.

How did search popularity change for utilities software worldwide in August 2026?

  1. In August 2026, Sensus overtook Hansen to take the highest estimated Share of Search among utilities software worldwide, at 54.5%.

  2. In August 2026, SAP Concur lost estimated Share of Search among utilities software worldwide, from 51.2% to 26.7%.

  3. In August 2026, Hansen lost estimated Share of Search among utilities software worldwide, from 21% to 13.3%.

  4. In August 2026, Landis+Gyr lost estimated Share of Search among utilities software worldwide, from 6.3% to 3.3%.

  5. In August 2026, Itron lost estimated Share of Search among utilities software worldwide, from 4.2% to 2.2%.

  6. Estimated monthly branded searches for Oracle Utilities worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

Where does Itron compete?

Itron is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart grid platforms5th of 50.9%Show ranking
Utilities software5th of 62.2%Shown above
Utility customer information systems2nd of 521%Show ranking
Utility billing software2nd of 523.1%Show ranking

How is Itron measured?

Brandwave collects information about searches that people make online using Itron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • itron

Do you work for Itron? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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