Itron vs Oracle Utilities:Which is more popular by branded search?
In August 2026, Itron had more branded searches than Oracle Utilities among utilities software worldwide. Itron was estimated to have 18.1K branded searches compared to Oracle Utilities’ 590, and held a 2.2% Share of Search versus Oracle Utilities’ 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Itron or Oracle Utilities?
Compare the utilities software drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Itron, Oracle Utilities. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensus | SAP Concur | Hansen | Landis+Gyr | Itron | Oracle Utilities |
|---|---|---|---|---|---|---|
| Oct 2025 | 8.9% | 59.1% | 19.8% | 7.2% | 4.9% | 0.16% |
| Nov 2025 | 8.3% | 55.2% | 22.6% | 8.3% | 5.5% | 0.18% |
| Dec 2025 | 8.5% | 56.4% | 23.3% | 7% | 4.7% | 0.15% |
| Jan 2026 | 16.1% | 48.6% | 23.9% | 7.2% | 3.9% | 0.16% |
| Feb 2026 | 8.3% | 56.3% | 22.8% | 6.8% | 5.6% | 0.18% |
| Mar 2026 | 7.3% | 60.2% | 20.1% | 7.3% | 4.9% | 0.16% |
| Apr 2026 | 10.8% | 58.5% | 19.7% | 5.9% | 4.8% | 0.19% |
| May 2026 | 14.4% | 53.1% | 21.5% | 6.5% | 4.3% | 0.14% |
| Jun 2026 | 15.5% | 55.9% | 19% | 5.7% | 3.8% | 0.12% |
| Jul 2026 | 17.2% | 51.2% | 21% | 6.3% | 4.2% | 0.14% |
| Aug 2026 | 54.5% | 26.7% | 13.3% | 3.3% | 2.2% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Itron and Oracle Utilities comparison changed over the last 12 months?
3 findings
- Itron was ahead of Oracle Utilities in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide moved from 4.9% to 2.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Oracle Utilities’ estimated Share of Search among utilities software worldwide moved from 0.16% to 0.07%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for utilities software worldwide in August 2026?
2 changes
In August 2026, Itron lost estimated Share of Search among utilities software worldwide, from 4.2% to 2.2%.
Estimated monthly branded searches for Oracle Utilities worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Itron’s and Oracle Utilities’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Itron
1 branded search term
- itron
Oracle Utilities
1 branded search term
- oracle utilities
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.