Itron vs Sensus:Which is searched more?
In August 2026, Sensus had more branded searches than Itron among utilities software worldwide. Sensus was estimated to have 450K branded searches compared to Itron’s 18.1K, and held a 54.5% Share of Search versus Itron’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Itron or Sensus?
Compare the utilities software drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sensus, Itron. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensus | Itron |
|---|---|---|
| Oct 2025 | 8.9% | 4.9% |
| Nov 2025 | 8.3% | 5.5% |
| Dec 2025 | 8.5% | 4.7% |
| Jan 2026 | 16.1% | 3.9% |
| Feb 2026 | 8.3% | 5.6% |
| Mar 2026 | 7.3% | 4.9% |
| Apr 2026 | 10.8% | 4.8% |
| May 2026 | 14.4% | 4.3% |
| Jun 2026 | 15.5% | 3.8% |
| Jul 2026 | 17.2% | 4.2% |
| Aug 2026 | 54.5% | 2.2% |
| Sep 2026 | — | — |
How has the Itron and Sensus comparison changed over the last 12 months?
3 findings
- Sensus was ahead of Itron in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Itron’s estimated Share of Search among utilities software worldwide moved from 4.9% to 2.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Sensus’ estimated Share of Search among utilities software worldwide moved from 8.9% to 54.5%, and its estimated monthly branded searches moved from 40.5K to 450K.
How did search popularity change for utilities software worldwide in August 2026?
2 changes
In August 2026, Sensus overtook Hansen to take the highest estimated Share of Search among utilities software worldwide, at 54.5%.
In August 2026, Itron lost estimated Share of Search among utilities software worldwide, from 4.2% to 2.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Itron’s and Sensus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.