How popular isItron in search?
In August 2026, there were an estimated 18.1K branded searches for Itron worldwide which is down 18.5% over the last 11 months. Itron holds 21% estimated Share of Search among utility customer information systems worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sally Hansen57.6%
Itron21%
VertexOne11.5%
Oracle Health9.4%- Robert Harris0.45%
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Which utility customer information systems compete with Itron?
Share of Search by month for Sally Hansen, Itron, VertexOne, Oracle Health. The figures are in the table below the chart.
View monthly share of search table
| Month | Sally Hansen | Itron | VertexOne | Oracle Health | Robert Harris |
|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 23.6% | 12.9% | 10.5% | 0.28% |
| Nov 2025 | 55.1% | 24.7% | 11% | 9% | 0.23% |
| Dec 2025 | 57.6% | 21.1% | 11.5% | 9.4% | 0.37% |
| Jan 2026 | 56.5% | 20.6% | 11.3% | 11.3% | 0.3% |
| Feb 2026 | 55% | 24.7% | 9% | 11% | 0.29% |
| Mar 2026 | 52.6% | 23.6% | 10.5% | 12.9% | 0.41% |
| Apr 2026 | 53.9% | 24.2% | 10.8% | 10.8% | 0.42% |
| May 2026 | 63.6% | 19% | 8.5% | 8.5% | 0.41% |
| Jun 2026 | 62.4% | 18.7% | 10.2% | 8.4% | 0.4% |
| Jul 2026 | 57.6% | 21% | 11.5% | 9.4% | 0.45% |
| Aug 2026 | 57.6% | 21% | 11.5% | 9.4% | 0.45% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 49.5K | 0% | 0 points | |
| 2, held 2nd | 21% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 11.5% | 9.9K | 0% | 0 points | |
| 4, held 4th | 9.4% | 8.1K | 0% | 0 points | |
| 5, held 5th | 0.45% | 390 | 0% | 0 points |
57.6%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.
21%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.5%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.4%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.45%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Itron and its closest rivals
How has branded search demand for Itron changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Itron worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility customer information systems worldwide decreased from 23.6% to 21%.
- Across the 11 months ending August 2026, Itron’s estimated Share of Search among utility customer information systems worldwide peaked at 24.7% in November 2025 and was lowest at 18.7% in June 2026.
How did search popularity change for utility customer information systems worldwide in August 2026?
4 changes
Estimated monthly branded searches for Robert Harris worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
Estimated monthly branded searches for Itron worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
Estimated monthly branded searches for Oracle Health worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Estimated monthly branded searches for VertexOne worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does Itron compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart grid platforms | 5th of 5 | 0.9% | Show ranking |
| Utilities software | 5th of 6 | 2.2% | Show ranking |
| Utility customer information systems | 2nd of 5 | 21% | Shown above |
| Utility billing software | 2nd of 5 | 23.1% | Show ranking |
How is Itron measured?
Brandwave collects information about searches that people make online using Itron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- itron
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Is Itron your brand?
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