Brandwave

How popular isINTO in search?

In August 2026, there were an estimated 1.9K branded searches for INTO worldwide which is down 71.2% over the last 11 months. INTO holds 3.5% estimated Share of Search among study abroad services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Studyportals50.5%
  2. EF Education First41.4%
  3. Go Overseas4.5%
  4. INTO3.5%
  5. IDP0.07%
  6. AECC0.06%
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Which study abroad services compete with INTO?

INTO against study abroad services worldwide, by month

Share of Search by month for Studyportals, EF Education First, Go Overseas, INTO. The figures are in the table below the chart.

View monthly share of search table
MonthStudyportalsEF Education FirstGo OverseasINTOIDPAECC
Oct 202543.3%35.5%10.5%10.5%0.06%0.03%
Nov 202540.2%40.2%9.8%9.8%0.07%0.04%
Dec 202546.4%30.9%11.3%11.3%0.06%0.06%
Jan 202645%36.9%9%9%0.08%0.05%
Feb 202641.5%41.5%6.7%10.1%0.09%0.04%
Mar 202641.5%41.5%6.7%10.1%0.09%0.06%
Apr 202642.3%42.3%6.9%8.4%0.06%0.06%
May 202642.3%42.3%6.9%8.4%0.06%0.06%
Jun 202647.8%39.2%5.1%7.8%0.07%0.04%
Jul 202641.6%50.9%4.5%2.9%0.06%0.05%
Aug 202650.5%41.4%4.5%3.5%0.07%0.06%
Sep 2026——————

  1. 1.Studyportals

    50.5%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +8.8 points.

  2. 2.EF Education First

    41.4%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -32.9% vs prior month. Share -9.5 points.

  3. 3.Go Overseas

    4.5%

    Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  4. 4.INTO

    3.5%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.IDP

    0.07%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.AECC

    0.06%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between INTO and its closest rivals

How has branded search demand for INTO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for INTO worldwide fell from 6.6K to 1.9K.
  • Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide decreased from 10.5% to 3.5%.
  • Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide peaked at 11.3% in December 2025 and was lowest at 2.9% in July 2026.

How did search popularity change for study abroad services worldwide in August 2026?

  1. In August 2026, Studyportals overtook EF Education First to take the highest estimated Share of Search among study abroad services worldwide, at 50.5%.

  2. In August 2026, INTO gained estimated Share of Search among study abroad services worldwide, from 2.9% to 3.5%.

  3. In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 50.9% to 41.4%.

  4. Estimated monthly branded searches for AECC worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

  5. Estimated monthly branded searches for Go Overseas worldwide fell 63.6% over 11 measured months, from 6.6K to 2.4K in August 2026.

How is INTO measured?

Brandwave collects information about searches that people make online using INTO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • into study

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How the Brand Demand Index is measured

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