IDP vs INTO:Which is searched more?
In August 2026, INTO had more branded searches than IDP among study abroad services worldwide. INTO was estimated to have 1.9K branded searches compared to IDP’s 40, and held a 2% Share of Search versus IDP’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IDP or INTO?
Compare the study abroad services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for INTO, IDP. The figures are in the table below the chart.
View monthly share of search table
| Month | INTO | IDP |
|---|---|---|
| Oct 2025 | 5.4% | 0.03% |
| Nov 2025 | 4.7% | 0.03% |
| Dec 2025 | 5.5% | 0.03% |
| Jan 2026 | 4.5% | 0.04% |
| Feb 2026 | 4.7% | 0.04% |
| Mar 2026 | 4.7% | 0.04% |
| Apr 2026 | 4.3% | 0.03% |
| May 2026 | 4.3% | 0.03% |
| Jun 2026 | 4.5% | 0.04% |
| Jul 2026 | 1.7% | 0.03% |
| Aug 2026 | 2% | 0.04% |
| Sep 2026 | — | — |
How has the IDP and INTO comparison changed over the last 12 months?
3 findings
- INTO was ahead of IDP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IDP’s estimated Share of Search among study abroad services worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide moved from 5.4% to 2%, and its estimated monthly branded searches moved from 6.6K to 1.9K.
How did search popularity change for study abroad services worldwide in August 2026?
1 change
Estimated monthly branded searches for INTO worldwide fell 71.2% over 11 measured months, from 6.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IDP’s and INTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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