Brandwave

Study abroad services:Which brands are most popular in search?

In August 2026, Studyportals was the most searched among study abroad services worldwide, with an estimated 27.1K branded searches and 50.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Studyportals50.5%
  2. EF Education First41.4%
  3. Go Overseas4.5%
  4. INTO3.5%
  5. IDP0.07%
  6. AECC0.06%

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Share of SearchLeaderboard

Compare the study abroad services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among study abroad services worldwide, by month

Share of Search by month for Studyportals, EF Education First, Go Overseas, INTO. The figures are in the table below the chart.

View monthly share of search table
MonthStudyportalsEF Education FirstGo OverseasINTOIDPAECC
Oct 202543.3%35.5%10.5%10.5%0.06%0.03%
Nov 202540.2%40.2%9.8%9.8%0.07%0.04%
Dec 202546.4%30.9%11.3%11.3%0.06%0.06%
Jan 202645%36.9%9%9%0.08%0.05%
Feb 202641.5%41.5%6.7%10.1%0.09%0.04%
Mar 202641.5%41.5%6.7%10.1%0.09%0.06%
Apr 202642.3%42.3%6.9%8.4%0.06%0.06%
May 202642.3%42.3%6.9%8.4%0.06%0.06%
Jun 202647.8%39.2%5.1%7.8%0.07%0.04%
Jul 202641.6%50.9%4.5%2.9%0.06%0.05%
Aug 202650.5%41.4%4.5%3.5%0.07%0.06%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Studyportals

    50.5%

    Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +8.8 points.

  2. 2.EF Education First

    41.4%

    Moved from 1st to 2nd. 22.2K estimated branded searches, -32.9% vs prior month. Share -9.5 points.

  3. 3.Go Overseas

    4.5%

    Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  4. 4.INTO

    3.5%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.IDP

    0.07%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.AECC

    0.06%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among study abroad services worldwide?

In August 2026, Studyportals was the most searched among study abroad services worldwide, with an estimated 27.1K branded searches and 50.5% estimated Share of Search within this set. EF Education First is in 2nd place, 9.1 percentage points behind at 41.4% Share of Search.

Global study abroad services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Studyportals43.3% → 50.5%50.5%Aug 202640.2%Nov 20251st
EF Education First35.5% → 41.4%50.9%Jul 202630.9%Dec 20252nd
Go Overseas10.5% → 4.5%11.3%Dec 20254.5%Jul 20263rd
INTO10.5% → 3.5%11.3%Dec 20252.9%Jul 20264th
IDP0.06% → 0.07%0.09%Feb 20260.06%Apr 20265th
AECC0.03% → 0.06%0.06%Dec 20250.03%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Studyportals’ estimated Share of Search among study abroad services worldwide increased from 43.3% to 50.5%.
  • Across the 11 months ending August 2026, EF Education First’s estimated Share of Search among study abroad services worldwide increased from 35.5% to 41.4%.
  • Across the 11 months ending August 2026, Go Overseas’ estimated Share of Search among study abroad services worldwide decreased from 10.5% to 4.5%.
  • Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide decreased from 10.5% to 3.5%.
  • Across the 11 months ending August 2026, Studyportals’ estimated Share of Search among study abroad services worldwide peaked at 50.5% in August 2026 and was lowest at 40.2% in November 2025.
  • Across the 11 months ending August 2026, EF Education First’s estimated Share of Search among study abroad services worldwide peaked at 50.9% in July 2026 and was lowest at 30.9% in December 2025.
  • Across the 11 months ending August 2026, Go Overseas’ estimated Share of Search among study abroad services worldwide peaked at 11.3% in December 2025 and was lowest at 4.5% in July 2026.
  • Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide peaked at 11.3% in December 2025 and was lowest at 2.9% in July 2026.
  • Across the 11 months ending August 2026, IDP and AECC held steady: their estimated Share of Search among study abroad services worldwide each moved less than 0.5 percentage points.

How did search popularity change for study abroad services worldwide in August 2026?

  1. In August 2026, Studyportals overtook EF Education First to take the highest estimated Share of Search among study abroad services worldwide, at 50.5%.

  2. In August 2026, INTO gained estimated Share of Search among study abroad services worldwide, from 2.9% to 3.5%.

  3. In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 50.9% to 41.4%.

  4. Estimated monthly branded searches for AECC worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

  5. Estimated monthly branded searches for Go Overseas worldwide fell 63.6% over 11 measured months, from 6.6K to 2.4K in August 2026.

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