Brandwave

How popular isIDP in search?

In August 2026, there were an estimated 40 branded searches for IDP worldwide which held steady over the last 11 months. IDP holds 0.04% estimated Share of Search among study abroad services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. EF Education First66.6%
  2. Studyportals28.8%
  3. Go Overseas2.5%
  4. INTO2%
  5. IDP0.04%
  6. AECC0.03%
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Which study abroad services compete with IDP?

IDP against study abroad services worldwide, by month

Share of Search by month for EF Education First, Studyportals, Go Overseas, INTO, IDP. The figures are in the table below the chart.

View monthly share of search table
MonthEF Education FirstStudyportalsGo OverseasINTOIDPAECC
Oct 202567.2%22%5.4%5.4%0.03%0.02%
Nov 202571.4%19.2%4.7%4.7%0.03%0.02%
Dec 202566%22.8%5.5%5.5%0.03%0.03%
Jan 202668.5%22.5%4.5%4.5%0.04%0.02%
Feb 202672.6%19.5%3.2%4.7%0.04%0.02%
Mar 202672.6%19.5%3.2%4.7%0.04%0.03%
Apr 202670.3%21.8%3.5%4.3%0.03%0.03%
May 202670.3%21.8%3.5%4.3%0.03%0.03%
Jun 202664.5%27.9%3%4.5%0.04%0.02%
Jul 202672.1%23.7%2.5%1.7%0.03%0.03%
Aug 202666.6%28.8%2.5%2%0.04%0.03%
Sep 2026——————

  1. 1.EF Education First

    66.6%

    Held 1st. 62.7K estimated branded searches, -24.1% vs prior month. Share -5.5 points.

  2. 2.Studyportals

    28.8%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +5.1 points.

  3. 3.Go Overseas

    2.5%

    Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  4. 4.INTO

    2%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.IDP

    0.04%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.AECC

    0.03%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between IDP and its closest rivals

How has branded search demand for IDP changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IDP worldwide held steady at 40.
  • Across the 11 months ending August 2026, IDP’s estimated Share of Search among study abroad services worldwide held steady, from 0.03% to 0.04%.

How did search popularity change for study abroad services worldwide in August 2026?

  1. In August 2026, Studyportals gained estimated Share of Search among study abroad services worldwide, from 23.7% to 28.8%.

  2. In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 72.1% to 66.6%.

  3. Estimated monthly branded searches for AECC worldwide rose 50% over 11 measured months, from 20 to 30 in August 2026.

  4. Estimated monthly branded searches for INTO worldwide fell 71.2% over 11 measured months, from 6.6K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Go Overseas worldwide fell 63.6% over 11 measured months, from 6.6K to 2.4K in August 2026.

How is IDP measured?

Brandwave collects information about searches that people make online using IDP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • idp study

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How the Brand Demand Index is measured

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