EF Education First vs IDP:Which is searched more?
In August 2026, EF Education First had more branded searches than IDP among study abroad services worldwide. EF Education First was estimated to have 62.7K branded searches compared to IDP’s 40, and held a 66.6% Share of Search versus IDP’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EF Education First or IDP?
Compare the study abroad services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EF Education First, IDP. The figures are in the table below the chart.
View monthly share of search table
| Month | EF Education First | IDP |
|---|---|---|
| Oct 2025 | 67.2% | 0.03% |
| Nov 2025 | 71.4% | 0.03% |
| Dec 2025 | 66% | 0.03% |
| Jan 2026 | 68.5% | 0.04% |
| Feb 2026 | 72.6% | 0.04% |
| Mar 2026 | 72.6% | 0.04% |
| Apr 2026 | 70.3% | 0.03% |
| May 2026 | 70.3% | 0.03% |
| Jun 2026 | 64.5% | 0.04% |
| Jul 2026 | 72.1% | 0.03% |
| Aug 2026 | 66.6% | 0.04% |
| Sep 2026 | — | — |
How has the EF Education First and IDP comparison changed over the last 12 months?
3 findings
- EF Education First was ahead of IDP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EF Education First’s estimated Share of Search among study abroad services worldwide moved from 67.2% to 66.6%, and its estimated monthly branded searches moved from 82.7K to 62.7K.
- Across the 11 months ending August 2026, IDP’s estimated Share of Search among study abroad services worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for study abroad services worldwide in August 2026?
1 change
In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 72.1% to 66.6%.
How each brand is measured
Brandwave collects information about searches that people make online using EF Education First’s and IDP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EF Education First
2 branded search terms
- ef education
- ef education first
IDP
1 branded search term
- idp study
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.