Brandwave

IDP vs Studyportals:Which is searched more?

In August 2026, Studyportals had more branded searches than IDP among study abroad services worldwide. Studyportals was estimated to have 27.1K branded searches compared to IDP’s 40, and held a 28.8% Share of Search versus IDP’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among study abroad services worldwide in August 2026Which is more popular in search, IDP or Studyportals?
IDP0.04%40 searches
vs
Studyportals28.8%27.1K searches

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Which is more popular in search, IDP or Studyportals?

Compare the study abroad services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

IDP and Studyportals among study abroad services worldwide, by month

Share of Search by month for Studyportals, IDP. The figures are in the table below the chart.

View monthly share of search table
MonthStudyportalsIDP
Oct 202522%0.03%
Nov 202519.2%0.03%
Dec 202522.8%0.03%
Jan 202622.5%0.04%
Feb 202619.5%0.04%
Mar 202619.5%0.04%
Apr 202621.8%0.03%
May 202621.8%0.03%
Jun 202627.9%0.04%
Jul 202623.7%0.03%
Aug 202628.8%0.04%
Sep 2026——

How has the IDP and Studyportals comparison changed over the last 12 months?

  • Studyportals was ahead of IDP in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, IDP’s estimated Share of Search among study abroad services worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches held steady at 40.
  • Across the 11 months ending August 2026, Studyportals’ estimated Share of Search among study abroad services worldwide moved from 22% to 28.8%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for study abroad services worldwide in August 2026?

  1. In August 2026, Studyportals gained estimated Share of Search among study abroad services worldwide, from 23.7% to 28.8%.

How each brand is measured

Brandwave collects information about searches that people make online using IDP’s and Studyportals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IDP

1 branded search term

  • idp study

Studyportals

1 branded search term

  • studyportals

How the Brand Demand Index is measured

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