INTO vs Studyportals:Which is more popular by branded search?

Name: INTO vs Studyportals: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Studyportals had more branded searches than INTO among study abroad services worldwide. Studyportals was estimated to have 27.1K branded searches compared to INTO’s 1.9K, and held a 50.5% Share of Search versus INTO’s 3.5%. These are worldwide searches for English-language branded terms.

Share of Search among study abroad services worldwide in August 2026Which is more popular in search, INTO or Studyportals?

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Which is more popular in search, INTO or Studyportals?

Compare the study abroad services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

INTO and Studyportals among study abroad services worldwide, by month

Month	Studyportals	EF Education First	Go Overseas	INTO	IDP	AECC
Oct 2025	43.3%	35.5%	10.5%	10.5%	0.06%	0.03%
Nov 2025	40.2%	40.2%	9.8%	9.8%	0.07%	0.04%
Dec 2025	46.4%	30.9%	11.3%	11.3%	0.06%	0.06%
Jan 2026	45%	36.9%	9%	9%	0.08%	0.05%
Feb 2026	41.5%	41.5%	6.7%	10.1%	0.09%	0.04%
Mar 2026	41.5%	41.5%	6.7%	10.1%	0.09%	0.06%
Apr 2026	42.3%	42.3%	6.9%	8.4%	0.06%	0.06%
May 2026	42.3%	42.3%	6.9%	8.4%	0.06%	0.06%
Jun 2026	47.8%	39.2%	5.1%	7.8%	0.07%	0.04%
Jul 2026	41.6%	50.9%	4.5%	2.9%	0.06%	0.05%
Aug 2026	50.5%	41.4%	4.5%	3.5%	0.07%	0.06%
Sep 2026	—	—	—	—	—	—

How has the INTO and Studyportals comparison changed over the last 12 months?

3 findings

Studyportals was ahead of INTO in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide moved from 10.5% to 3.5%, and its estimated monthly branded searches moved from 6.6K to 1.9K.
Across the 11 months ending August 2026, Studyportals’ estimated Share of Search among study abroad services worldwide moved from 43.3% to 50.5%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for study abroad services worldwide in August 2026?

2 changes

In August 2026, Studyportals overtook EF Education First to take the highest estimated Share of Search among study abroad services worldwide, at 50.5%.
In August 2026, INTO gained estimated Share of Search among study abroad services worldwide, from 2.9% to 3.5%.

How each brand is measured

Brandwave collects information about searches that people make online using INTO’s and Studyportals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.