EF Education First vs INTO:Which is more popular by branded search?
In August 2026, EF Education First had more branded searches than INTO among study abroad services worldwide. EF Education First was estimated to have 22.2K branded searches compared to INTO’s 1.9K, and held a 41.4% Share of Search versus INTO’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EF Education First or INTO?
Compare the study abroad services educators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EF Education First, INTO. The figures are in the table below the chart.
View monthly share of search table
| Month | Studyportals | EF Education First | Go Overseas | INTO | IDP | AECC |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 35.5% | 10.5% | 10.5% | 0.06% | 0.03% |
| Nov 2025 | 40.2% | 40.2% | 9.8% | 9.8% | 0.07% | 0.04% |
| Dec 2025 | 46.4% | 30.9% | 11.3% | 11.3% | 0.06% | 0.06% |
| Jan 2026 | 45% | 36.9% | 9% | 9% | 0.08% | 0.05% |
| Feb 2026 | 41.5% | 41.5% | 6.7% | 10.1% | 0.09% | 0.04% |
| Mar 2026 | 41.5% | 41.5% | 6.7% | 10.1% | 0.09% | 0.06% |
| Apr 2026 | 42.3% | 42.3% | 6.9% | 8.4% | 0.06% | 0.06% |
| May 2026 | 42.3% | 42.3% | 6.9% | 8.4% | 0.06% | 0.06% |
| Jun 2026 | 47.8% | 39.2% | 5.1% | 7.8% | 0.07% | 0.04% |
| Jul 2026 | 41.6% | 50.9% | 4.5% | 2.9% | 0.06% | 0.05% |
| Aug 2026 | 50.5% | 41.4% | 4.5% | 3.5% | 0.07% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the EF Education First and INTO comparison changed over the last 12 months?
3 findings
- EF Education First was ahead of INTO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EF Education First’s estimated Share of Search among study abroad services worldwide moved from 35.5% to 41.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, INTO’s estimated Share of Search among study abroad services worldwide moved from 10.5% to 3.5%, and its estimated monthly branded searches moved from 6.6K to 1.9K.
How did search popularity change for study abroad services worldwide in August 2026?
3 changes
In August 2026, Studyportals overtook EF Education First to take the highest estimated Share of Search among study abroad services worldwide, at 50.5%.
In August 2026, INTO gained estimated Share of Search among study abroad services worldwide, from 2.9% to 3.5%.
In August 2026, EF Education First lost estimated Share of Search among study abroad services worldwide, from 50.9% to 41.4%.
How each brand is measured
Brandwave collects information about searches that people make online using EF Education First’s and INTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EF Education First
1 branded search term
- ef education
INTO
1 branded search term
- into study
Put your own brand in this comparison
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