How popular isI Love Wallpaper?
In September 2026, people searched for I Love Wallpaper by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 6.8% of all global wallpaper searches, placing I Love Wallpaper fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about wallpaper, I Love Wallpaper did not appear in any of the answers.
I Love Wallpaper is the fourth most searched of 9 competitors and not listed in any AI answer.
Farrow & BallShare of searches 52.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SpoonflowerShare of searches 18.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- SandersonShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
I Love WallpaperShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Wallpaper DirectShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 1st
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Top wallpaper in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, I Love Wallpaper did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spoonflower3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wallpaper Direct1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Graham & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cole & Son1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Farrow & Ball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sanderson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- I Love Wallpaper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arthouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Superfresco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wallpaper
5 answers
Asked ChatGPT
“Which wallpaper should I buy?”
Asked ChatGPT
“What are the best wallpaper brands?”
Asked ChatGPT
“What's the best wallpaper for bedrooms?”
Searched Google, AI Overview
“wallpaper”
Searched Google, AI Overview
“peel and stick wallpaper”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which wallpaper compete with I Love Wallpaper?
Share of searches by month for Farrow & Ball, Spoonflower, Sanderson, I Love Wallpaper, Wallpaper Direct, Graham & Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farrow & Ball | Spoonflower | Sanderson | I Love Wallpaper | Wallpaper Direct | Graham & Brown | Cole & Son | Arthouse | Superfresco |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 16.5% | 7.4% | 7.4% | 6.1% | 2.9% | 1.4% | 0.43% | 0.54% |
| Nov 2025 | 54.1% | 19% | 7% | 7% | 5.7% | 4.6% | 1.7% | 0.41% | 0.5% |
| Dec 2025 | 49.6% | 21.3% | 11.6% | 6.4% | 5.2% | 3.2% | 1.6% | 0.38% | 0.68% |
| Jan 2026 | 52.7% | 18.7% | 8.4% | 8.4% | 6.9% | 2.8% | 1.3% | 0.4% | 0.4% |
| Feb 2026 | 51.8% | 18.2% | 8.2% | 10% | 6.7% | 2.6% | 1.6% | 0.48% | 0.48% |
| Mar 2026 | 50.6% | 21.8% | 8% | 8% | 6.5% | 2.5% | 1.5% | 0.39% | 0.58% |
| Apr 2026 | 52.4% | 22.6% | 8.3% | 6.8% | 5.5% | 2.3% | 1.4% | 0.4% | 0.48% |
| May 2026 | 50.3% | 21.6% | 9.7% | 6.5% | 6.5% | 2.7% | 1.6% | 0.47% | 0.57% |
| Jun 2026 | 52% | 22.3% | 8.2% | 6.7% | 5.5% | 2.7% | 1.6% | 0.39% | 0.49% |
| Jul 2026 | 50.6% | 21.8% | 9.8% | 6.6% | 6.6% | 2.2% | 1.6% | 0.38% | 0.57% |
| Aug 2026 | 54.6% | 19.3% | 8.7% | 7.1% | 5.8% | 2.4% | 1.2% | 0.42% | 0.51% |
| Sep 2026 | 52.2% | 18.5% | 12.4% | 6.8% | 5.6% | 2.3% | 1.4% | 0.49% | 0.49% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 311K | 0% | -2.4 points | |
| 2, held 2nd | 18.5% | 110K | 0% | -0.9 points | |
| 3, held 3rd | 12.4% | 74K | +49.5% | +3.7 points | |
| 4, held 4th | 6.8% | 40.5K | 0% | -0.3 points | |
| 5, held 5th | 5.6% | 33.1K | 0% | -0.3 points | |
| 6, held 6th | 2.3% | 13.5K | 0% | -0.1 points | |
| 7, held 7th | 1.4% | 8.1K | +21.1% | +0.2 points | |
| 8, moved from 9th to 8th | 0.49% | 2.9K | +20.8% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.49% | 2.9K | 0% | 0 pointsmoved from 8th to 9th |
52.2%
Held 1st. 311K estimated branded searches, 0% vs prior month. Share -2.4 points.
18.5%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.
12.4%
Held 3rd. 74K estimated branded searches, +49.5% vs prior month. Share +3.7 points.
6.8%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.6%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.3%
Held 6th. 13.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.4%
Held 7th. 8.1K estimated branded searches, +21.1% vs prior month. Share +0.2 points.
8.
Arthouse0.49%
Moved from 9th to 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.
0.49%
Moved from 8th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between I Love Wallpaper and its closest rivals
- I Love Wallpaper vs Farrow & Ball: compare popularity
- I Love Wallpaper vs Spoonflower: compare popularity
- I Love Wallpaper vs Sanderson: compare popularity
- I Love Wallpaper vs Wallpaper Direct: compare popularity
- I Love Wallpaper vs Graham & Brown: compare popularity
- Compare I Love Wallpaper with any brand
Every comparison with I Love Wallpaper
8 comparisons
How has branded search demand for I Love Wallpaper changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for I Love Wallpaper worldwide fell from 49.5K to 40.5K.
- Across the 12 months ending September 2026, I Love Wallpaper’s share of searches among wallpaper worldwide decreased from 7.4% to 6.8%.
- Across the 12 months ending September 2026, I Love Wallpaper’s share of searches among wallpaper worldwide peaked at 10% in February 2026 and was lowest at 6.4% in December 2025.
- Across the 12 months ending September 2026, I Love Wallpaper fell from 3rd to 4th among wallpaper worldwide.
How did search popularity change for wallpaper worldwide in September 2026?
6 changes
In September 2026, Sanderson gained share of searches among wallpaper worldwide, from 8.7% to 12.4%.
In September 2026, Farrow & Ball lost share of searches among wallpaper worldwide, from 54.6% to 52.2%.
In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 19.3% to 18.5%.
In September 2026, Arthouse rose from 9th to 8th among wallpaper worldwide.
In September 2026, Superfresco fell from 8th to 9th among wallpaper worldwide.
Estimated monthly branded searches for Graham & Brown worldwide fell 29.7% over 12 measured months, from 19.2K to 13.5K in September 2026.
How are I Love Wallpaper’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using I Love Wallpaper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- i love wallpaper
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Is I Love Wallpaper your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.