Brandwave

How popular isHunter?

In September 2026, people searched for Hunter by name about 54,200 times worldwide, a 19.8% decrease from the previous year. These searches made up 34.6% of all global ceiling fans brand searches, placing Hunter second out of six brands. When we asked both ChatGPT and Google AI Overviews about ceiling fans brands, Hunter appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Hunter is the second most searched of 6 competitors and the most recommended in AI answers.

  1. Big Ass FansShare of searches 47.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HunterShare of searches 34.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. FanimationShare of searches 7.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Minka-AireShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Quorum InternationalShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top ceiling fans brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hunter appeared in all five answers. Hunter is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunter1st
  2. Minka-Aire2nd
  3. Big Ass Fans3rd
  4. Fanimation4th
  5. Quorum International–
  6. Monte Carlo Fans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hunter5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minka-Aire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Ass Fans3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fanimation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quorum International0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monte Carlo Fans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ceiling fans brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ceiling fans brands compete with Hunter?

Hunter against ceiling fans brands worldwide, by month

Share of searches by month for Big Ass Fans, Hunter, Fanimation, Minka-Aire, Quorum International. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Ass FansHunterFanimationMinka-AireQuorum InternationalMonte Carlo Fans
Oct 202534%46.5%8.3%6.8%3.3%1.1%
Nov 202538.4%42.9%7.7%6.3%3.6%1.2%
Dec 202537.2%41.6%9.1%7.4%3.5%1.2%
Jan 202633.1%48%8.1%6.6%3.1%1.1%
Feb 202638.5%43%7.7%6.3%3.6%1%
Mar 202635.7%45.2%8.7%5.8%3.4%1.1%
Apr 202633.8%48.9%8.3%5.5%2.7%0.89%
May 202640.8%40.6%8.2%6.7%2.6%1%
Jun 202642.2%42%6.9%5.6%2.3%0.89%
Jul 202648%36%6.5%6.5%2.2%0.83%
Aug 202645.8%37.2%7.5%6.1%2.4%0.96%
Sep 202647.3%34.6%7.7%6.3%3%1%

  1. 1.Big Ass Fans

    47.3%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share +1.5 points.

  2. 2.Hunter

    34.6%

    Held 2nd. 54.2K estimated branded searches, -26.4% vs prior month. Share -2.6 points.

  3. 3.Fanimation

    7.7%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  4. 4.Minka-Aire

    6.3%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share +0.2 points.

  5. 5.Quorum International

    3%

    Held 5th. 4.7K estimated branded searches, -2.7% vs prior month. Share +0.6 points.

  6. 6.Monte Carlo Fans

    1%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.1 points.

Compare popularity between Hunter and its closest rivals

Every comparison with Hunter

11 comparisons

How has branded search demand for Hunter changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hunter worldwide fell from 67.6K to 54.2K.
  • Across the 12 months ending September 2026, Hunter’s share of searches among ceiling fans brands worldwide decreased from 46.5% to 34.6%.
  • Across the 12 months ending September 2026, Hunter’s share of searches among ceiling fans brands worldwide peaked at 48.9% in April 2026 and was lowest at 34.6% in September 2026.
  • Across the 12 months ending September 2026, Hunter fell from 1st to 2nd among ceiling fans brands worldwide.

How did search popularity change for ceiling fans brands worldwide in September 2026?

3 changes

  1. In September 2026, Big Ass Fans gained share of searches among ceiling fans brands worldwide, from 45.8% to 47.3%.

  2. In September 2026, Quorum International gained share of searches among ceiling fans brands worldwide, from 2.4% to 3%.

  3. In September 2026, Hunter lost share of searches among ceiling fans brands worldwide, from 37.2% to 34.6%.

How are Hunter’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hunter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hunter ceiling fan
  • hunter fan

Do you work for Hunter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hunter compete?

Hunter is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan brands7th of 70.18%Show ranking
Ceiling fans brands2nd of 634.6%Shown above
Creator with pink hair and a pink jacket

Is Hunter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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