Brandwave

How popular isHunter?

In September 2026, people searched for Hunter by name about 54,200 times worldwide, a 19.8% decrease from the previous year. These searches made up 0.18% of all global fan brand searches, placing Hunter seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about fan brands, Hunter appeared in two of the three answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Hunter is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. XiaomiShare of searches 51.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. DysonShare of searches 44.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  3. HoneywellShare of searches 3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. LaskoShare of searches 0.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  5. HunterShare of searches 0.18%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

+2 more

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Top fan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hunter was mentioned in two out of three: in two of the three ChatGPT answers. Hunter is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vornado1st
  2. Dreo2nd
  3. Hunter3rd
  4. Lasko4th
  5. Honeywell5th
  6. Dyson6th
  7. Xiaomi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lasko3 of 3Named in 3 of 3 ChatGPT answers
  • Dreo3 of 3Named in 3 of 3 ChatGPT answers
  • Vornado3 of 3Named in 3 of 3 ChatGPT answers
  • Hunter2 of 3Named in 2 of 3 ChatGPT answers
  • Dyson1 of 3Named in 1 of 3 ChatGPT answers
  • Honeywell1 of 3Named in 1 of 3 ChatGPT answers
  • Xiaomi0 of 3Named in 0 of 3 ChatGPT answers

See every answer about fan brands

3 answers

  • Asked ChatGPT

    “Which fan brand should I buy?”

    1. 1Hunter
    2. 2Dreo
    3. 3Vornado
    4. 4Lasko

  • Asked ChatGPT

    “What are the best fan brands?”

    1. 1Vornado
    2. 2Dreo
    3. 3Honeywell
    4. 4Dyson
    5. 5Lasko
    6. 6Hunter

  • Asked ChatGPT

    “What's the best fan brand for cooling a room?”

    1. 1Vornado
    2. 2Dreo
    3. 3Lasko

  • Searched Google, AI Overview

    “pedestal fan”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tower fan”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which fan brands compete with Hunter?

Hunter against fan brands worldwide, by month

Share of searches by month for Xiaomi, Dyson, Honeywell, Hunter. The figures are in the table below the chart.

View monthly share of searches table
MonthXiaomiDysonHoneywellLaskoDreoVornadoHunter
Oct 202550.5%44.8%3.4%0.61%0.21%0.26%0.17%
Nov 202539.4%56.8%2.7%0.56%0.2%0.21%0.11%
Dec 202542.4%53.9%2.4%0.69%0.26%0.28%0.1%
Jan 202648%46.9%3.3%0.97%0.3%0.35%0.13%
Feb 202649.8%45.5%3.5%0.62%0.21%0.27%0.17%
Mar 202654.4%40.6%3.8%0.52%0.23%0.2%0.19%
Apr 202651.2%44.1%3.5%0.47%0.26%0.27%0.21%
May 202650.9%43.9%3.5%0.54%0.47%0.4%0.26%
Jun 202649.9%43.5%4.3%0.51%1%0.48%0.31%
Jul 202653.5%40.4%3.8%0.55%0.92%0.52%0.28%
Aug 202649.4%45.5%3.5%0.51%0.47%0.39%0.25%
Sep 202651.1%44.8%3%0.4%0.32%0.23%0.18%

  1. 1.Xiaomi

    51.1%

    Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +1.7 points.

  2. 2.Dyson

    44.8%

    Held 2nd. 6.8M estimated branded searches, +15.4% vs prior month. Share -0.7 points.

  3. 3.Honeywell

    3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Lasko

    0.4%

    Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.

  5. 5.Dreo

    0.32%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Vornado

    0.23%

    Held 6th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.2 points.

  7. 7.Hunter

    0.18%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Compare popularity between Hunter and its closest rivals

Every comparison with Hunter

11 comparisons

How has branded search demand for Hunter changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hunter worldwide fell from 67.6K to 54.2K.
  • Across the 12 months ending September 2026, Hunter’s share of searches among fan brands worldwide held steady, from 0.17% to 0.18%.

How did search popularity change for fan brands worldwide in September 2026?

6 changes

  1. In September 2026, Xiaomi gained share of searches among fan brands worldwide, from 49.4% to 51.1%.

  2. In September 2026, Dyson lost share of searches among fan brands worldwide, from 45.5% to 44.8%.

  3. In September 2026, Honeywell lost share of searches among fan brands worldwide, from 3.5% to 3%.

  4. Dreo’s share of searches among fan brands worldwide has lost ground for 3 months in a row, from 1% to 0.32% in September 2026.

  5. Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.

  6. Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.

How are Hunter’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hunter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hunter ceiling fan
  • hunter fan

Do you work for Hunter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hunter compete?

Hunter is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan brands7th of 70.18%Shown above
Ceiling fans brands2nd of 634.6%Show ranking
Creator with pink hair and a pink jacket

Is Hunter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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