How popular isHighfield in search?
In August 2026, there were an estimated 590 branded searches for Highfield worldwide which is down 33% over the last 11 months. Highfield holds 7% estimated Share of Search among food safety training worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Virtual College78.9%ServSafe11.9%
Highfield7%
Train4Academy1.3%
CIEH0.48%
Food Hygiene Company0.36%
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Which food safety training compete with Highfield?
Share of Search by month for Virtual College, ServSafe, Highfield. The figures are in the table below the chart.
View monthly share of search table
| Month | Virtual College | ServSafe | Highfield | Train4Academy | CIEH | Food Hygiene Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 12.4% | 8.4% | 1% | 0.48% | 0.38% |
| Nov 2025 | 80.8% | 10% | 7.2% | 1.1% | 0.5% | 0.5% |
| Dec 2025 | 72.4% | 17.4% | 7.9% | 1.5% | 0.54% | 0.27% |
| Jan 2026 | 76.4% | 14.7% | 6.8% | 1.3% | 0.39% | 0.39% |
| Feb 2026 | 74.9% | 14.8% | 8.1% | 1.6% | 0.37% | 0.28% |
| Mar 2026 | 75% | 14.8% | 8.1% | 1.3% | 0.46% | 0.28% |
| Apr 2026 | 78% | 15% | 5.7% | 0.87% | 0.31% | 0.24% |
| May 2026 | 74.4% | 17.4% | 6.6% | 1% | 0.37% | 0.18% |
| Jun 2026 | 81.2% | 10% | 7.2% | 1.1% | 0.3% | 0.2% |
| Jul 2026 | 79.9% | 10.7% | 7.1% | 1.7% | 0.36% | 0.24% |
| Aug 2026 | 78.9% | 11.9% | 7% | 1.3% | 0.48% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.9% | 6.6K | 0% | -1.1 points | |
| 2, held 2nd | 11.9% | 1K | +13.6% | +1.3 points | |
| 3, held 3rd | 7% | 590 | 0% | -0.1 points | |
| 4, held 4th | 1.3% | 110 | -21.4% | -0.4 points | |
| 5, held 5th | 0.48% | 40 | +33.3% | +0.1 points | |
| 6, held 6th | 0.36% | 30 | +50% | +0.1 points |
78.9%
Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
11.9%
Held 2nd. 1K estimated branded searches, +13.6% vs prior month. Share +1.3 points.
7%
Held 3rd. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.
1.3%
Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.4 points.
5.
CIEH0.48%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.1 points.
0.36%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare search popularity between Highfield and its closest rivals
How has branded search demand for Highfield changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Highfield worldwide fell from 880 to 590.
- Across the 11 months ending August 2026, Highfield’s estimated Share of Search among food safety training worldwide decreased from 8.4% to 7%.
- Across the 11 months ending August 2026, Highfield’s estimated Share of Search among food safety training worldwide peaked at 8.4% in October 2025 and was lowest at 5.7% in April 2026.
How did search popularity change for food safety training worldwide in August 2026?
5 changes
In August 2026, ServSafe gained estimated Share of Search among food safety training worldwide, from 10.7% to 11.9%.
In August 2026, Virtual College lost estimated Share of Search among food safety training worldwide, from 79.9% to 78.9%.
Estimated monthly branded searches for Highfield worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.
Estimated monthly branded searches for Food Hygiene Company worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.
Estimated monthly branded searches for CIEH worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.
How is Highfield measured?
Brandwave collects information about searches that people make online using Highfield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- highfield training
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