Highfield vs Train4Academy:Which is more popular by branded search?
In August 2026, Highfield had more branded searches than Train4Academy among food safety training worldwide. Highfield was estimated to have 590 branded searches compared to Train4Academy’s 110, and held a 7% Share of Search versus Train4Academy’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Highfield or Train4Academy?
Compare the food safety training operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Highfield, Train4Academy. The figures are in the table below the chart.
View monthly share of search table
| Month | Virtual College | ServSafe | Highfield | Train4Academy | CIEH | Food Hygiene Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 12.4% | 8.4% | 1% | 0.48% | 0.38% |
| Nov 2025 | 80.8% | 10% | 7.2% | 1.1% | 0.5% | 0.5% |
| Dec 2025 | 72.4% | 17.4% | 7.9% | 1.5% | 0.54% | 0.27% |
| Jan 2026 | 76.4% | 14.7% | 6.8% | 1.3% | 0.39% | 0.39% |
| Feb 2026 | 74.9% | 14.8% | 8.1% | 1.6% | 0.37% | 0.28% |
| Mar 2026 | 75% | 14.8% | 8.1% | 1.3% | 0.46% | 0.28% |
| Apr 2026 | 78% | 15% | 5.7% | 0.87% | 0.31% | 0.24% |
| May 2026 | 74.4% | 17.4% | 6.6% | 1% | 0.37% | 0.18% |
| Jun 2026 | 81.2% | 10% | 7.2% | 1.1% | 0.3% | 0.2% |
| Jul 2026 | 79.9% | 10.7% | 7.1% | 1.7% | 0.36% | 0.24% |
| Aug 2026 | 78.9% | 11.9% | 7% | 1.3% | 0.48% | 0.36% |
| Sep 2026 | — | — | — | — | — | — |
How has the Highfield and Train4Academy comparison changed over the last 12 months?
3 findings
- Highfield was ahead of Train4Academy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Highfield’s estimated Share of Search among food safety training worldwide moved from 8.4% to 7%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 11 months ending August 2026, Train4Academy’s estimated Share of Search among food safety training worldwide moved from 1% to 1.3%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for food safety training worldwide in August 2026?
1 change
Estimated monthly branded searches for Highfield worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Highfield’s and Train4Academy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Highfield
1 branded search term
- highfield training
Train4Academy
1 branded search term
- train 4 academy
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.